Annick Mayer
Executive Music Producer at Butter Music and Sound
Torrance, United States
ЗаголовокWear It Your Way
Агентство
Кампания Wear It Your Way
Рекламодатель eBay
Бренд eBay
Дата первой трансляции/Публикации 2018 / 3
Бизнес сектор Интернет розничной торговли, Интернет-магазин
философия eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer.

The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business.

R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture.

The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish.

R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels.
Тип медиа Digital
Длина
Редакционная компания
Sound Design
Marketing Manager
Директор по маркетингу
Арт-директор
Главный управляющий
Manager
Директор по маркетингу (CMO)
Арт-директор
Strategist
Strategist
Исполнительный креативный директор
Главный креативный директор
Исполнительный продюсер
Управляющий директор
Директор рабочей группы клиента
Head of Content Production
Production Assistant
Creatives
Копирайтер
Копирайтер
Арт-директор
Ассоциированный креативный директор
Content Producer
Content Producer
Content Producer
Content Producer
Исполнительный креативный директор группы
Исполнительный креативный директор группы
Директор стратегической группы
Strategist
Associate Director
Коммерческие дела
Менеджер по делам бизнеса
Координатор производства
Studio Director
Studio
Директор по вопросам бизнеса
Group Director
Client Engagement
Директор рабочей группы клиента
Ассоциированный креативный директор
Продакшн Студия
Executive Producer
Executive Producer
Director
Managing Director
Line Producer
Editor
Editor
Producer
Producer
Post Production Company
Colourist
Producer
Исполнительный продюсер
Music Supervision
Исполнительный продюсер
Song
Artist
Смешивание
Смешивание
Music Production
Producer
Retoucher

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