Westfield - "Whatever Your Priority, You’re Ours"

Sibling Agency

Sibling Agency Millers Point, Australia

6501

Бренд: Westfield
Страна: Australia

Рекламодатель: Westfield

Заголовок	Whatever Your Priority, You’re Ours
Агентство	Sibling Agency
Кампания	Whatever Your Priority, You’re Ours
Рекламодатель	Westfield
Бренд	Westfield
Дата первой трансляции/Публикации	2018 / 2
Бизнес сектор	Розничная торговля, дистрибуция и рестораны
философия	Mums are at the heart of the season in Scentre Group’s latest Autumn ’18 campaign, titled ‘Whatever Your Priority, You’re Ours’. Casting a diverse mix of families, the campaign captures the various moments that all mums can relate to but are aspirational enough to entice and inspire her throughout autumn. From morning, through to night, a tapestry of everyday moments are brought to life, culminating in a vibrant backyard movie night. Dana Ridge, Head of Content, Scentre Group said, “Mums are core to Westfield, and with Easter, school holidays and Autumn’s crescendo, Mother’s Day, falling within the season, we not only wanted to support mums, but celebrate them. Steering clear of stereotypes, we wanted to show how she effortlessly switches between roles, from cooking with the kids and experimenting with the latest fashion, to catching up with her mum tribe – all while still staying true to herself.” Directed by Jasmin Tarasin, the integrated Autumn campaign will launch in all 39 Westfield centres in Australia and New Zealand, leading with Westfield’s powerful owned network including SmartScreens, SuperScreens, web, email and social, in addition to earned and paid. Broadcast across the Westfield connected network of 1,500+ SmartScreens and SuperScreens Channel 9 Catch-Up (AU only) Digital buy across YouTube, social and mobile PR and social across 75+ social channels Westfield has partnered with the country’s leading women’s network, Business Chicks to launch a national series of events, Westfield Women in Conversation. Talking to the passion points and interests of mums, each event will be multi-faceted to provide education, entertainment and inspiration. To kick off the season, Autumn will also see the return of Westfield’s highly anticipated Fashion Weekend over Saturday 10 and Sunday 11 March. A bi-annual event, the weekend will incorporate two days of centre-wide activations, sales and offers across fashion, beauty and wellness, offering customers an opportunity to get ready for the season. Scentre Group will launch the Autumn ‘18 integrated national campaign with Sibling Agency, the full-service agency offering established by WPP AUNZ dedicated to the Westfield brand.
Тип медиа	Телевидение и кино
Длина	30 seconds
Рынок	New Zealand
Managing Director	Mandy Galmes
Creative Director	Jennie Ko
Art Director	Roberta Cicerone
Руководитель производства	Elissa Maine
Group Account Director	Sarah Hazen
Account Director	Caz O’Neil
Media Director	Brett Carson
PR Director	Laura Barette
Head of Studio	Grant Hendren
Director	Jasmin Tarasin
Producer	Emma Thompson
DOP	Chris Miles
Редактор	Gabriella Muir
Послепроизводственный этап	Alt.vfx
Photographer	Corrie Bond
Stylist	Nicole Adolphe
H&MU	Claire Thomson
Content Creative Director	Adam Wise
Content Creative Director	Angus Mullane