Fábio Freitas
Chief Growth Officer at Madam Films
São Paulo, Brazil
ЗаголовокRe-Reborn - Campaign
Агентство
Кампания Re-reborn
Рекламодатель Clube de Criação de SP
Бренд Clube de Criação
Дата первой трансляции/Публикации 2018
Бизнес сектор Рекламные агентства
философия The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend.

For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Тип медиа Упаковка, брендинг и дизайн
Рекламное Агентство
Design Agency
Media Company
Медиа-планировщик
Медиа-планировщик
Agency Account Executive
Agency Account Supervisor
Agency Account Supervisor
Agency Account Director
Главный креативный директор
Исполнительный креативный директор
Creative Director
Копирайтер
Копирайтер
Арт-директор
Арт-директор
Арт-директор
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Creative Technologist
Creative Technologist
Менеджер проекта
Animation Company
Продакшн Студия
Director
Исполнительный продюсер
Оператор-постановщик
Editor
Редактор
Art Assistant

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