Sandrine Plasseraud

Founder & CEO at We Are Social France

Paris, France

Моя последняя работа

SEE ALL WORK

Pêche

Greetings from England

#EmojiBZH

Обо мне

Sandrine Plasseraud joined We Are Social in London (1998) before opening the French office in 2010. Beside managing the french office, Sandrine is also a Member of the Executive Committee at We Are Social Group. She also has been mentioned in the latest AdAge publication ampong their list of "20 Women to watch, Europe 2016"

Опыт в секторе

Премии

Люди, с которыми я работал

Thomas Guilhot

Executive Creative Director

Senior Creative Strategist

We Are Social

Fabien Gailleul

Associate Creative Director

We Are Social, Paris

Julien Ouvrel

Head of Brand Experience & Activation

Publicis

Моя работа

SEE ALL WORK

Sophie la girafe devient magique

БРЕНД:

Vulli

АГЕНТСТВО:

We Are Social

Adidas : Glitch

БРЕНД:

adidas Football

АГЕНТСТВО:

We Are Social

#NoBuildChallenge

БРЕНД:

WWF

АГЕНТСТВО:

We Are Social

#WonderfulNoel Animation Sapin

БРЕНД:

Orange

АГЕНТСТВО:

We Are Social

#WonderfulNoel Snap

БРЕНД:

Orange

АГЕНТСТВО:

We Are Social

TOPITO FOOTPOLL

БРЕНД:

TOPITO

АГЕНТСТВО:

We Are Social

Bouge by Dacia

БРЕНД:

Dacia

АГЕНТСТВО:

We Are Social

Selection: The Short Movie

БРЕНД:

Renault Sélection

АГЕНТСТВО:

We Are Social

Должности

Founder & CEO, France

We Are Social

Paris, France

December 2009 - В настоящее время здесь (14 лет 4 месяца)

We Are Social is a conversation agency with offices in London, Paris, Milan and Sydney - we help brands to listen, understand and engage in conversations in social media.

- Setting up We Are Social France
- Identifying, recruiting and training new employees, change management (+100 employees in year 6)
- Social thinking, social media consulting, e-reputation, community management, online PR, etc
- Identify new clients and manage existing ones
- P&L, PR, Communication

Pêche

БРЕНД:

Assassin's Creed Valhalla

АГЕНТСТВО:

We Are Social

Greetings from England

БРЕНД:

Assassin's Creed Valhalla

АГЕНТСТВО:

We Are Social

#EmojiBZH

БРЕНД:

Bretagne

АГЕНТСТВО:

We Are Social

I leave Burundi

БРЕНД:

Fédération Internationale des Ligues des Droits de l’Homme

АГЕНТСТВО:

We Are Social

#StopMontagnedOr

БРЕНД:

WWF

АГЕНТСТВО:

We Are Social

#StopThisMovie

БРЕНД:

FIDH

АГЕНТСТВО:

We Are Social

European Business Director

We Are Social

July 2009 - May 2010 (10 месяцев)

Описание

We Are Social is a conversation agency - we help brands to listen, understand and engage in conversations in social media.

- Manage international clients such as Ford, Eurostar, Skype, Orange
- Oversee a team of 7 account managers/account executives
- Recruit staff (interviews, negotiation, integration, training)
- Speaker at professional conferences about social media
- Lecturer at various UK and French universities

Account Director

We Are Social

August 2008 - July 2009 (11 месяцев)

Описание

We Are Social is a conversation agency - we help brands to listen, understand and engage in conversations in social media.

 Manage clients such as Ford, Eurostar, Skype, Orange
 Oversee a team of 7 account managers/account executives
 Recruit staff (interviews, negotiation, integration, training)
 Speaker at professional conferences about social media
 Lecturer at various UK and French universities

Account Director, Ford of Europe

Imagination

March 2008 - August 2008 (5 месяцев)

Описание

Managed the client relationship with Ford of Europe to deliver international projects in Europe.

Small Cars & Customer Offers Marketing Manager

Renault UK Ltd

January 2007 - March 2008 (1 год 2 месяца)

Описание

Responsible for the implementation of the marketing strategy, commercial and financial support for the entire "small cars" segment: Twingo, Clio, New Clio, Modus, Kangoo and Dacia (50% of Renault UK's volumes). Within this position, I also had the opportunity to develop & implement a social media strategy at European level, for the launch of New Twingo (30 bloggers invited to Slovenia to discover the New Twingo)

Missions:
 Expand the product offering (vehicules & financial customer offers)
 Maximise the margin on the products and financial offers (budgeting)
 Manage a team of 4 product managers/junior product managers
 Coordinate other cross functions (PR, Communication, Distribution)
 Public relations: speakers at professional conferences on social media (including the Forrester conference Consumer Marketing Forum EMEA 2007)

Worlwide Product Manager, Direction Stratégie & Marketing.

Renault s.a.s.

January 2005 - December 2006 (1 год 11 месяцев)

Описание

Responsible for Clio & New Twingo's marketing strategy, within the Marketing & Strategy Department at Renault's Head Office. Within this position, I had the opportunity to plan and implement Renault's first social media campaign for the launch of New Twingo Concept

Missions:
 Define the product strategy and ensure the profitability of the vehicles
 Develop international product offering (together with the design / engineering departments)
 Define the local specifications in cooperation with local subsidiaries
 Coordinate central functions (advertising, press, internet, price, etc.)

New Vehicle Launch Manager

Renault s.a.s.

December 2002 - January 2005 (2 года 1 месяц)

Описание

Responsible for planning the launch of new vehicles, according to the business objectives and industrial constraints, within the Strategy & Marketing Department of Renault Headquarters and in close collaboration with the Department of Logistics, factories and subsidiaries. This position gave me a real insight into the company

Missions:
 Forecast launch volumes in collaboration with the subsidiaries
 Negotiate the quantities of vehicles to produce with the marketing & logistic departments
 Manage arbitration meetings between the marketing & project managers
 Coordinate logistics teams to ensure the flow of vehicles
 Communicate with marketing directors and distribution services

Area Manager Sales and Marketing

Renault UK

January 2001 - December 2002 (1 год 11 месяцев)

Описание

Responsible for the sales & marketing management of a network of 12 car dealerships (13,000 cars and 2,000 utility) within the Commercial Operations Department, in the North West of England

Missions:
 Roll out the Head Office's sales and marketing strategy within the network
 Negotiate annual sales objectives with the dealerships
 Achieving sales targets, customer satisfaction and sales of financial customer offers
 Establish geomarketing campaigns for each dealer

National Account Representative

Playtex UK

June 1999 - January 2000 (7 месяцев)

Описание

Responsible for the management and development of key regional accounts (Selfridges, House of Fraser, Debenhams, etc. in the London and South East area) within the Sales Department:

Missions:
 Optimise sales results for Playtex, Wonderbra & affiliated brands (+16% in 2000)
 Manage a team of 5 sales executives (including recruitment and training)
 Negotiate the best areas within the stores (merchandising)
 Train all major accounts' customer facing employees