HSBC - "The Museum of Procrastination"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

18540

Бренд: HSBC
Страна: United Kingdom

Рекламодатель: HSBC

Заголовок	The Museum of Procrastination
Агентство	J. Walter Thompson London
Кампания	Supporting Human Ambition
Рекламодатель	HSBC
Бренд	HSBC
Дата первой трансляции/Публикации	2015 / 11
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
История	The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
Тип медиа	Телевидение и кино
Длина	60 seconds
Звук	750mph
Менеджер по рекламе	Andrea Newman
Менеджер по рекламе	Hamish Goulding
Менеджер по рекламе	Brianna Davis
Креативный директор	Axel Chaldecott
Креативная команда	Richard Hol
Планировщик счета	Rob Alexander
Коммерческий директор	Luke Kenny
Директор рабочей группы клиента	Charlie Martyn
Специалист по работе с заказчиками	Gemma Swinglehurst
Продюсер агентства	Doug Wade
Продюсер вспомогательного агентства	Eleanor-Rose Stamp
Директор	Traktor
Продакшн Студия	Traktor
Редактор	Edward Line
Звук	Sam Ashwell
Глобальный ответственныйт директор	Joseph Petyan