| Заголовок | Stork |
| Заголовок (оригинальный язык) | Cegonha |
| Агентство | AlmapBBDO |
| Кампания | Stork |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen Tiguan |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Легковые автомобили |
| История | Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. |
| Тип медиа | Телевидение |
| Длина | |
| Исполнительный креативный директор | Bruno Prosperi |
| Креативный директор | André Gola |
| Креативная команда | Henrique Del Lama |
| Креативная команда | Fernando Duarte Silva |
| Директор | Claudio Borrelli |
| Оператор-постановщик | Ted Abel Pedro |
| Арт-директор | Paulo Ribeiro |
| Исполнительный продюсер | Julia Tavares |
| Редактор | Claudio Borrelli |
| Редактор | Marcelo Cavalieri |
| Послепроизводственный этап | Casablanca |
| Телекинопроекционная аппаратура | DOT |
| 3D-графика | Important Looking Pirates VFX |
| Производство аудиофонограмм | Cabaret Studio |
| Композитор | Guilherme Azem |
| Руководитель клиента | Filipe Bartholomeu |
| Руководитель клиента | Christiano Bock |
| Руководитель клиента | Nathalia Barbosa |
| Руководитель клиента | Leandro Moreira |
| Руководитель клиента | Mariana Nanes |
| Руководитель клиента | Rafael Morandini |
| Руководитель клиента | Giovana Tibiriça |
| Планировщик счета | Cintia Gonçalves |
| Планировщик счета | Sérgio Katz |
| Планировщик счета | Marcus Freitas |
| Планировщик счета | Lucas Franco |
| Планировщик счета | Ana Beatriz Nunes |
| Медиа директор | Fabio Urbanas |
| Медиа директор | Felipe Proença |
| Медиа директор | Dayane Alves |
| Медиа директор | Mayby Santos |
| Медиа директор | Patrick Ferreira |
| Менеджер по рекламе | Leandro Ramiro |
| Менеджер по рекламе | Fábio Souza |
| Менеджер по рекламе | Helena Bonesio |
| Менеджер по рекламе | Marcos Mello |
| Менеджер по рекламе | Fernando Humayta |
| Менеджер по рекламе | Arthur Rocha |
| Менеджер по рекламе | Roberta Wenceslau |
Больше работы
СМОТРЕТЬ ВСЕDecades
- БРЕНД:
- Bradesco Saúde
- АГЕНТСТВО:
- AlmapBBDO
True VW
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- AlmapBBDO
Custom-Made Film
- БРЕНД:
- Volkswagen Trucks
- АГЕНТСТВО:
- AlmapBBDO
Interactive Bus Back
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- AlmapBBDO
Last Wishes
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- AlmapBBDO
Elevator
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- AlmapBBDO