“We Who Run” underscores the message that “running is not an individual sport,” but a collective community of diverse voices, beliefs, attitudes, and personalities. The centerpiece of the platform comes to life through a four-episode content series featuring a group of influential runners from all over the world. In the series, viewers followed the runners on the physical and emotional journey of an epic run through the mountains of Colorado, as participants share what running means to them. A select number of spots also take place at Saucony’s Boston headquarters and captures the testing, debating, discussing, innovating, inventing, and running behind the gear that enables and empowers these runners.