| Заголовок | Stand Tall for your Community in the Army National Guard - Fire |
| Агентство | McCann New York |
| Кампания | Hometown Heroes |
| Рекламодатель | US Army National Guard |
| Бренд | US Army National Guard |
| Дата первой трансляции/Публикации | 2019 / 4 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | In the battle to keep us safe, sometimes the frontlines are in our own backyards. The latest campaign from McCann New York for the US Army National Guard, 'Hometown Heroes', takes a cinematic approach to show prospective recruits that Soldiers in the National Guard have the opportunity to serve by fighting increasingly dangerous enemies here at home. The two spots, 'Fire' and 'Flood', open to look like a trailer for a new war movie or video game. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the US Army National Guard at work. In Fire, we see soldiers battling the growing danger of a wildfire—saving families and protecting their community from danger. In Flood, the National Guard dramatically rescues a family trapped on their roof in the rain in the middle of a massive flood. The campaign features actual US Army National Guard Soldiers demonstrating the jobs they do while they simultaneously maintaining careers, families and even going to school. After decades of conflict overseas, many prospective recruits are looking for a different way to serve their country. McCann New York’s Hometown Heroes creatively shows them that they can make a difference and save lives in their own communities by joining the National Guard. |
| Тип медиа | Веб-фильм |
| Длина | |
| Копирайтер | Josh Grossberg |
| Art Director | Sherrod Melvin |
| Producer | James Lawson |
| Executive Creative Director | David Banta |
| Chief Creative Officer | Sean Bryan |
| Chief Creative Officer | Tom Murphy |
| Group Creative Director | Sherrod Melvin |
| Group Creative Director | Josh Grossberg |
| Account Executive | Phil DeMuro |
| Chief Production Officer | Nathy Aviram |
| Assistant Account Executive | Rachel Zambernardi |
| Marketing Director | Jessica Schroer |
| Executive Account Director | Lisa Nocella |
| Management Supervisor | Erika Vikse |
| Executive Strategy Director | Mike Medieros |
| Strategist | Claire Stewart |
| Production Company | SMUGGLER |
| Executive Producer | Patrick Milling Smith |
| Executive Producer | Allison Kunzman |
| Director | Henry Alex Rubin |
| Producer | Leah Allina |
| Edit Company | Work Editorial |
| Editor | Kyle Valenta |
| Executive Producer | Erica Thompson |
| Post Production Company | Framestore |
| Colourist | Tim Masick |
| Executive Creative Director | Murray Bulter |
| Color Company | Company 3 |
| Producer | Nick Fraser |
| Compositor | Karch Coon |
| Music Company | JSM Music |
| Composer | Joel Simon |
| Composer | Sean Hayden |
| Composer | Jason Krebs |
| Executive Producer | Jeff Fiorello |
| CCO | Joel Simon |
| Producer | Norm Felker |
| Producer | Andrew Manning |
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