Clearasil - "Teacher Truths"

Droga5

Droga5 New York, United States

31855

Бренд: Clearasil
Страна: United States

Рекламодатель: Reckitt Benckiser

Заголовок	Teacher Truths
Агентство	Droga5
Кампания	Let's Be Clear
Рекламодатель	Reckitt Benckiser
Бренд	Clearasil
Дата первой трансляции/Публикации	2015 / 10
Бизнес сектор	Уход за кожей
История	Teens, your acne will end. So will your time in high school. Trust us. Actually no, trust your teachers. They’re the ones trapped in school forever. They’ve seen it all. 50 US/DC, 13+. Ends 11:59pm 10/23/15 ET. 10 separate Entry Periods. TeacherTruthsContest.com Official Rules apply.
философия	Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc. Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore. Once we started exploring the bigger idea of “reassurance,” we realized the best people to reassure teens are their teachers. Teachers have a really unique point of view on teen problems, because they are basically trapped in high school. They see teens get through this stuff year after year. So Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long. Our hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram. "I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film. The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, we want to create a movement that speaks to teens in an honest way that truly resonates with them.
Тип медиа	Веб-фильм
Длина	71 seconds
Больше информации	www.TeacherTruthsContest.com
Редакционная компания	MacKenzie Cutler
Председатель	David Droga
Главный креативный директор	Ted Royer
Креативный директор группы	Tim Gordon
Копирайтер	Sarah Lloyd
Арт-директор	Mary Dauterman
Директор по дизайну	Rich Greco
Дизайнер	Joseph Dasaro
Главный креативный сотрудник	SallyAnn Dale
Продюсер вещания	Adam Perloff
Заместитель продюсера	Jacqueline Omanoff
Заместитель продюсера	Head of Interactive Production
Интерактивный продюсер	Tasha Cronin
Интерактивный продюсер	Head of Art Production
Заместитель продюсера по общественным вопросам	Gabrielle Nicoletti
Директор по стратегии	Jonny Bauer
Стратегический директор	Will Davie
Стратег	Danielle Travers
Директор социальной стратегии	Tom Hyde
Стратег по социальным сетям	Calvin Stowell
Социальный менеджер	Maureen O
Директор рабочей группы клиента	Olivia Legere
Директор рабочей группы клиента	Megan Gokey
Специалист по работе с заказчиками	Ashton Atlas
Продакшн Студия	Caviar Content
Директор	Neal Brennan
Оператор-постановщик	Andrew Wheeler
Исполнительный продюсер	Michael Sagol
Продюсер Продакшн Студии	Megan Porche
Редактор	Ryan Steele
Исполнительный продюсер	Sasha Hirschfeld
Послепроизводственный этап	Ricart and Co.
Исполнительный продюсер	Marcus Lansdell
Колорист	Seth Ricart
Смеситель	Chris Afzal