Bradesco - "Poseidon"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

9386

Бренд: Bradesco
Страна: Brazil

Рекламодатель: Banco Bradesco S/A

Заголовок	Poseidon
Агентство	Leo Burnett Tailor Made
Кампания	Poseidon
Рекламодатель	Banco Bradesco S/A
Бренд	Bradesco
Дата первой трансляции/Публикации	2021 / 7
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
философия	The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink, with computer graphics and 3D effects, the campaign's signature line is "Face the Future." In the video, Gabriel Medina, a Bradesco brand ambassador since 2019, seems disappointed as he watches a flat and calm ocean, with no waves. He then decides to dive into the ocean and wake Poseidon so that, with the help of the god's powers, he might find the perfect wave. The campaign promotes the app that lets customers open new accounts, and emphasizes the services offered by the bank to help its customers at any moment, such as loans with a three-month grace period, the best interest rates on real estate financing, and new accounts with no fees for a year. The video was produced by Stink Films and directed by Squarehead, and features a carefully chosen soundtrack: "Don't let the sea swallow you," a 1999 song by the Charlie Brown Jr. band that has the same message of optimism and overcoming challenges that the bank wanted for the campaign. The song is also part of Gabriel Medina's own playlists, and the athlete says the refrain is especially relevant to this moment in his life. In social media, the #MedinaDay project will promote real-time conversations on Twitter about the Olympics and the World Surf League, following not only Medina's decisive moments in those competitions, but also other opportunities involving the athlete. In addition to the video and social media, the campaign also features vignettes that will be aired in the Globo and Sport TV channels during the Olympic Games, as well as OOH and display media assets. Accessibility The video is also accessible to visually impaired and hearing impaired people. In line with Bradesco's goal of promoting inclusion, all advertising videos since June 2020 have versions that include Brazilian sign language and subtitles, and an audio description, available on an exclusive playlist on Bradesco's YouTube channel. With this initiative, the bank is democratizing the access to the brand's content. Recently, the bank replaced the expression "For blind people to see" with "For everyone to see." In addition to using best practices for gender-neutral language, Bradesco has decided to reduce and simplify the description and indications of the YouTube versions of the videos, as well as its posts on other social networks.
Тип медиа	Digital
Длина	60 seconds
Звуковая дорожка	"Don't let the sea swallow you" Charlie Brown Jr. band
Главный креативный директор	Marcelo Reis
Креативный вице-президент	Pedro Utzeri
Креативный вице-президент	Vinicius Stanzione
Креативный вице-президент	Pedro Prado
Креативный директор	Vinicius Stanzione
Арт-директор	Gabriel Marcondes
Арт-директор	Breno Balbino
Ассистент арт-директора	Leonardo Cassol
Ассистент арт-директора	Luísa Pacheco
Ассистент арт-директора	Leo Costa
Digital Creative	Fabio Nagano
Digital Creative	Gabriel Marcondes
Digital Creative	Felipe Massis
Digital Creative	Julio Leite
Content Director	Andreza Aguiar
Содержание	Fabio Nagano
Содержание	Tatiana Resende
Technology And Digital Acceleration Director	Denis Gustavo Alves
Менеджер проекта в цифровом формате	Thalles Freitas
Менеджер проекта в цифровом формате	Pedro Rais
Видеосредства реального времени	Luciana Kley
Agency Motion	Chrystian Danucalov
Закупщик художественного оформления	Mauro Moura
Управление аккаунтом	Fabio Brito
Управление аккаунтом	Mariana Nunes
Управление аккаунтом	Sabrina Spinelli
Управление аккаунтом	Marco Farias
Медиа-команда	Andrea Hirata
Медиа-команда	Kelly Cotta
Медиа-команда	Douglas Oliveira
Медиа-команда	Guilherme Pedrosa
Медиа-команда	Barbara Sangioirgi
Группа планирования	Tiago Lara
Группа планирования	Rafaela Badaró
Группа планирования	Rafael Gonçales
Связи с прессой	Jef Martins
Связи с прессой	Nathalie Ursini
Связи с прессой	Mariana Dutra
Approval Client	Márcio Parizotto
Approval Client	Nathalia Garcia
Approval Client	José Maurício Lilla
Approval Client	Karina Mea Botelho
Продакшн Студия	Stink Films
Директор	Squarehead
Оператор-постановщик	Maurício Padilha
Помощник директора	Juliana Cretella
Кинооператор	Lucas Pupo
Костюмы / Стилист	Betinha Magalhães
Hair and Makeup	Fabiana Mizukami
Кастинг	Flavia Cocozza
Location	Fabrício Marinho
Location	Samuel Castro
Production Director	Murillo Baskerville
Executive Director	Ingrid Raszl
Исполнительный продюсер	Renata Dumont
Исполнительный продюсер	Carolina Junqueira
Исполнительный продюсер	Tico Cruz
Исполнительный продюсер	Camila Martinez
Исполнительный продюсер	Ana Gazal
Исполнительный продюсер	Marcela Amstalden
Координатор производства	Paula Macedo
Координатор производства	Mariana Kerche
Координатор производства	Amanda Grell.
Координатор пост-производства	Roberta Bruzadin
Координатор пост-производства	Marcela Antunes
Редакционная компания	Squarehead
Послепроизводственный этап	Camila Doimo
Послепроизводственный этап	Invisible Works
Color Grade Artist	Osmar Jr.
Музыкальный продюсер	Chris Jordao
Аудио послепроизводственный этап	Andre Melges
Аудио послепроизводственный этап	Marcos Moretto
Управление аккаунтом	Xanna D'Aguiar
Управление аккаунтом	Karina Vadasz
Управление аккаунтом	Ivis Silva
Music Publishing	Sony/ATV Music Publishing
Звукозаписывающая студия	Universal Music Brasil
Digital продакшн студия	Prodigius