Asawin Phanichwatana
Executive Creative Director at GREYnJ United, Bangkok
Bangkok, Thailand
ЗаголовокFriendshit
Агентство
Кампания Friendshit
Рекламодатель KASIKORNBANK
Бренд Kasiskornbank
PostedМай 2018
Бизнес сектор Банки, финансы, законодательство и страхование
История A socially awkward girl is moving to a new city, leaving her best and only friend behind. The girl is hopeless at making friends and asks her pal for advice. The film cuts between their shouted conversation on the road and the girl's failure to gain social ground. Until she mentions the K PLUS banking app, then everyone thinks she's cool.

This hilarious and faintly surreal spot features a social misfit who is worried that she won't be able to make friends in her new town. Despite being advised in flashbacks by her best pal, she makes faux pas after faux pas until she mentions the K Plus banking app. This opens new doors of possibility, as everyone wants to chat to her about it.

A nerdy girl with only one friend in the world has to start again in a new town. This hilarious ode to the K Plus banking app captures our attention by cutting between the friends' conversation in flashback and the girl's attempts to socially ingratiate herself in her new environment. The flashbacks up the ante as their exchanges become ever more desperate and implausible.
Тип медиа Телевидение
Длина
Production Company
Председатель
Главный исполнительный директор (CEO)
Главный креативный директор
Управляющий директор
Исполнительный креативный директор
Креативный директор
Копирайтер
Копирайтер
Копирайтер
Копирайтер
Арт-директор
Group Client Service Director
Директор по стратегическому планированию
Руководитель производства
Продюсер агентства

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