Заголовок | Evan |
Агентство | BBDO New York |
Кампания | Know Your Signs |
Рекламодатель | Sandy Hook Promise |
Бренд | Sandy Hook Promise |
Posted | Апрель 2017 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | On the face of it, this is the story of Evan, a teen counting down the days to summer break. He demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded. While we watch Evan’s romance play out, another darker tale is unfolding simultaneously, but no one notices. Only when we watch the film a second time do we realise what's been happening in front of our very eyes. The pay off urges us to look out for the warning signs of a potential shooting. This story is actually two stories. While we're watching Evan pursue an epistolary teen romance by scratching messages on the library desk, we completely miss the build-up to a tragic school shooting. When we're told of the hidden message, we have to watch again, to find that we missed all the clues. "Know the Signs", says Sandy Hook Promise, and you could prevent disaster. This powerful ad has a twist that will drop your jaw. Viewers watch Evan, a high school boy, as he navigates his way through a mysterious crush. We find ourselves smiling when the identity of the mystery woman is revealed. But the smile swifty turns into a gasp as a shooter enters the scene just behind our lovebirds. As our mind tries to wrap around what is happening, the film revisits previous scenes, only this time focusing on another character, in the background, as he plans the shooting. “Gun violence is preventable when you know the signs.” |
Тип медиа | Веб-фильм |
Длина | |
Продакшн Студия | Smuggler |
Global Chief Creative Officer | David Lubars |
Главный креативный директор | Greg Hahn |
Креативный директор | Peter Alsante |
Арт-директор | Martins Zelcs |
Копирайтер | Bryan Stokely |
Group Executive Producer | Julian Katz |
Директор рабочей группы клиента | Lindsey Cash |
Communications Planning Director | Sean Stogner |
Communications Planning Associate | Michael Schonfeld |
Стратегический директор | Alaina Crystal |
Директор | Henry-Alex Rubin |
Оператор-постановщик | Ken Seng |
Исполнительный продюсер | Drew Santarsiero |
Продюсер Продакшн Студии | Leah Allina |
Главный операционный директор | Andrew Colon |
Управляющий партнер | Patrick Milling Smith |
Управляющий партнер | Brian Carmody |
Редакционная компания | NO6 |
Редактор | Jason MacDonald |
Редактор | Nick Schneider |
Заместитель редактора | Zong Ling Chua |
Послепроизводственный этап | NO6 |
Колорист | Jason MacDonald |
Продюсер Продакшн Студии | Malia Rose |
Исполнительный продюсер | Corina Dennison |
Художник огня | Ed Skupeen |
Художник огня | Mark Reyes |
Музыка | Beta Petrol |
Смеситель | Evan Mangiamele |
Смеситель | Stefano Campello |
Производство аудиофонограмм | Heard City |
Исполнительный продюсер | Sasha Awn |
Musician | Shelby Lynne |