Martins Zelcs
Senior Art Director at BBDO Worldwide
New York, United States
ЗаголовокEvan
Агентство
Кампания Know Your Signs
Рекламодатель Sandy Hook Promise
Бренд Sandy Hook Promise
PostedАпрель 2017
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История On the face of it, this is the story of Evan, a teen counting down the days to summer break. He demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded. While we watch Evan’s romance play out, another darker tale is unfolding simultaneously, but no one notices. Only when we watch the film a second time do we realise what's been happening in front of our very eyes. The pay off urges us to look out for the warning signs of a potential shooting.

This story is actually two stories. While we're watching Evan pursue an epistolary teen romance by scratching messages on the library desk, we completely miss the build-up to a tragic school shooting. When we're told of the hidden message, we have to watch again, to find that we missed all the clues. "Know the Signs", says Sandy Hook Promise, and you could prevent disaster.

This powerful ad has a twist that will drop your jaw. Viewers watch Evan, a high school boy, as he navigates his way through a mysterious crush. We find ourselves smiling when the identity of the mystery woman is revealed. But the smile swifty turns into a gasp as a shooter enters the scene just behind our lovebirds. As our mind tries to wrap around what is happening, the film revisits previous scenes, only this time focusing on another character, in the background, as he plans the shooting. “Gun violence is preventable when you know the signs.”
Тип медиа Веб-фильм
Длина
Продакшн Студия Smuggler
Global Chief Creative Officer
Главный креативный директор
Креативный директор
Арт-директор
Копирайтер
Group Executive Producer
Директор рабочей группы клиента
Communications Planning Director
Communications Planning Associate
Стратегический директор
Директор
Оператор-постановщик
Исполнительный продюсер
Продюсер Продакшн Студии
Главный операционный директор
Управляющий партнер
Управляющий партнер
Редакционная компания
Редактор
Редактор
Заместитель редактора
Послепроизводственный этап
Колорист
Продюсер Продакшн Студии
Исполнительный продюсер
Художник огня
Художник огня
Музыка Beta Petrol
Смеситель
Смеситель
Производство аудиофонограмм Heard City
Исполнительный продюсер
Musician

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