| Заголовок | #SoyonsHumains |
| Агентство | Altmann+Partners |
| Кампания | #SoyonsHumains |
| Рекламодатель | Fondation Abbé Pierre |
| Бренд | Fondation Abbé Pierre |
| Дата первой трансляции/Публикации | 2017 / 12 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment. They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in. To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere. People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday. Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments). |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Креативный директор | Olivier Altmann |
| Копирайтер | Dimitri Lucas |
| Арт-директор | Anthony Lietart |
| Управление (агентство) | Edouard Pacreau |
| Управление (агентство) | Samya Mamoni |
| Управление (агентство) | Laure Maisonneuve |
| Исполнительный директор | Alex Murphy |
| Ассистент арт-директора | Charlotte Sindic |
| Иллюстратор | Mudwick Hernandez |
| Производство аудиофонограмм | La Maison de Production |
Больше работы
СМОТРЕТЬ ВСЕHomeless
- БРЕНД:
- Fondation Abbé Pierre
- АГЕНТСТВО:
- Altmann+Partners
Migrant
- БРЕНД:
- Fondation Abbé Pierre
- АГЕНТСТВО:
- Altmann+Partners
Slumdog
- БРЕНД:
- Fondation Abbé Pierre
- АГЕНТСТВО:
- Altmann+Partners
Le Temps
- БРЕНД:
- Fondation de France
- АГЕНТСТВО:
- Altmann+Partners
La Grenouille
- БРЕНД:
- Nikon
- АГЕНТСТВО:
- Altmann+Partners
Slumdog (french)
- БРЕНД:
- Fondation Abbé Pierre
- АГЕНТСТВО:
- Altmann+Partners
Migrant (french)
- БРЕНД:
- Fondation Abbé Pierre
- АГЕНТСТВО:
- Altmann+Partners
Homeless (french)
- БРЕНД:
- Fondation Abbé Pierre
- АГЕНТСТВО:
- Altmann+Partners
La pluie
- БРЕНД:
- Promovacances
- АГЕНТСТВО:
- Altmann+Partners