Housing & Development Board, Singapore - "Fitness Corner"

Wunderman Thompson Singapore Singapore, Singapore

1351

Бренд: Housing & Development Board, Singapore
Страна: Singapore

Рекламодатель: Housing & Development Board, Singapore

Заголовок	Fitness Corner
Агентство	Wunderman Thompson Singapore
Кампания	Designed for Life.
Рекламодатель	Housing & Development Board, Singapore
Бренд	Housing & Development Board, Singapore
Дата первой трансляции/Публикации	2019 / 10
Бизнес сектор	Недвижимость
Слоган	Designed for Life. Not just for Living.
История	The Fitness Corner is part of every HDB estate. The film shows the sometimes humorous and sometimes poignant observations by the Fitness Corner of life, of residents from all walks of life.
философия	The film shows the big picture planning of HDB by showing the most memorable moments of home happening outside the 4 walls of a flat. In doing so, it shows the big picture planning of HDB by showing that they not just build flats, but housing estates that include many public spaces that enhance the quality of life for all residents.
Проблема	HDB provides good and affordable public housing. Some people feel that the estates are quite expensive. So we redefined value by changing the conversation from price per square foot to the large areas of free public spaces that enhance life which are enjoyed by residents.
Результат	Positive perception of HDB after the campaign with many residents fondly reminiscing of their fond memories of home outside the 4 walls of their flat. Even the Prime Minister of Singapore commended the ads.
Тип медиа	Телевидение и кино
Длина	90 seconds
Звуковая дорожка	Song Zu
Больше информации	https://www.hdb.gov.sg/cs/designedforlife/home.html
Главный креативный директор	Farrokh Jal Madon
Lead Agency	Wunderman Thompson Singapore
Копирайтер	Aarti Nichlani
Копирайтер	Farrokh Jal Madon
Арт-директор	Liyu Min Zie
Креативный директор	Aarti Nichlani
Креативный директор	Liyu Min Zie
Film Director	Cheong Heng Ho
Оператор-постановщик	Eric Yeong
Производство	Passion Pictures Kuala Lumpur
Креативный продюсер	Jaan Kit
Исполнительный продюсер	Kimie Ong
Продюсер агентства	Gwee Wei Wei
Музыкальный креативный директор	Gerard Fitzgerald
Music Agency	Song Zu Singapore
Музыкальный продюсер	Donny Pereira
Композитор	Adrian Sergovich
Колорист	Ben Conkey
Редактор	Troy Chen
Креативная стратегия	Malati Afridi
Директор рабочей группы клиента	Gaurav Lalwani
Директор рабочей группы клиента	Fred Eng
Руководитель группы по связям с рекламодателями	Hazel Lim
Продюсер	Felicia Choi
Продюсер	Stella Teng
Градация / Интернет	The Quiet Lab