Lauren Crampsie

Lauren Crampsie

Senior Partner, Global CMO at Ogilvy & Mather Worldwide
New York, United States

Обо мне

As Ogilvy’s chief brand champion, Lauren is responsible for the direction and reputation of one of the world’s most recognized brands and award-winning creative agencies – including overall brand strategy, global communications, social media, and corporate responsibility. Under her leadership, Ogilvy has earned much recognition, most notably “Global Agency of the Year” (2016) by Adweek, EFFIEs World’s Most Effective Agency Network (2012, 2013, 2016) and “Stand Out Agency” (2012, 2013, and 2016) by Advertising Age. In addition to her role as worldwide CMO, Lauren serves as Senior Advisor to the agency’s next chapter transformation.

Моя работа

SEE ALL WORK
15212 Ogilvy

Ogilvy

БРЕНД:
Ogilvy
АГЕНТСТВО:
wearecollins.com
13683 Will You?

Will You?

БРЕНД:
Tiffany & Company
АГЕНТСТВО:
Ogilvy Worldwide

Должности

Senior Partner, Global CMO, Ogilvy & Mather Worldwide
Ogilvy & Mather
January 2012 - В настоящее время здесь (12 лет 3 месяца)
Worldwide Chief Marketing Officer, Ogilvy & Mather Advertising
New York, United States
July 2009 - January 2012 (2 года 6 месяцев)
Appointed to her current position in 2012 from her previous post as CMO of North America, Lauren has helped oversee a dynamic revitalization of the O&M brand.
Under Lauren’s watch, O&M was named an Ad Age “Agency to Watch” in 2011, “Stand Out Agency” in 2012 and 2013, and “North America B-to-B Agency of the Year” in 2014. In 2013, Lauren launched the first-ever content partnership for an advertising agency with Fast Company and also oversaw the launch of the agency’s new intranet.
Lauren brings the resources of O&M’s global network and integrated communications capabilities to bear on prospects’ strategic marketing issues, as well as strengthening O&M’s internal and external marketing and communications initiatives. She was named CMO of O&M North America in 2010, a first for a woman in the company’s history. She was also named an Ad Age “Woman to Watch” in 2011, one of The Adweek 25, a list of the most influential Twitter voices. Most recently she was selected as an honoree for the 2013 DM News Marketing Hall of Femme.
A nine year O&M veteran, Lauren quickly rose through the Business Development ranks and became the youngest Partner, then Senior Partner, in the history of the agency. After three years, she was named Director of Business Development.
Throughout her time in Business Development, Lauren has led the acquisition of many clients on O&M’s client roster, including Motorola, British Airways, Time Warner Cable, UnitedHealthcare, Thomson Reuters, Stolichnaya Vodka, UPS, Citizens Bank, IKEA, Tabasco, Gap, Comcast, E*TRADE, and Tiffany & Co. She has also built the agency’s first “New Business Machine,” creating strategic communications, launching prospecting efforts and developing agency marketing and business development plans.
In addition to her already stated responsibilities, Lauren also oversees the Tiffany & Co. business for O&M. 
13683 Will You?

Will You?

БРЕНД:
Tiffany & Company
АГЕНТСТВО:
Ogilvy Worldwide
Senior Partner, Business Development Director
Ogilvy & Mather
April 2007 - July 2009 (2 года 3 месяца)
Senior Partner, Associate Director of Business Development
Ogilvy & Mather, NY
April 2006 - April 2007 (1 год)
Partner, Business Development Manager
Ogilvy & Mather, NY
September 2005 - April 2006 (7 месяцев)
New Business Coordinator
Ogilvy NY
June 2004 - September 2005 (1 год 3 месяца)
Assistant to Style Editor
NBC, The Today Show
September 2002 - June 2004 (1 год 9 месяцев)

Образование

1998 - 2002 (4 года)

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