| Заголовок | WWE Moving Day |
| Brief | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Агентство |
Wunderman Thompson UK
|
| Кампания |
WWE Moving Day
|
| Рекламодатель |
BT
|
| Бренд |
BT Sports
|
| Posted | Декабрь 2020 |
| Бизнес сектор | ТВ/Радио программы и станции
|
| История | In January 2020, WWE made the move to BT Sport after 30 years with Sky.Every UK fan needed to know that WWE had a new home. But with reduced budgets, BT Sport needed an idea that would maximise earned media.WWE Moving Day combined the chaos of WWE with the drama of a big house move, taking the world’s biggest sports entertainment brand across London from Sky in the West, to BT Sport in the East. For real.We turned a complicated rights deal into an immersive WWE storyline that broke out of fans’ screens and onto the streets.WWE superstars became our media as our multi-channel takeover dragged fans into the move and along for the ride. Culminating in a house-warming party, trashed by wrestling royalty.The move delivered £3,024,294 in earned media from PR alone. A 12:1 ROI, doubling the 2019 average viewing figures in the process. |
| Тип медиа |
Анализ ситуации
|
| Главный креативный директор |
Steve Aldridge
|
| Креативный директор |
Christopher Mckee
|
| Креативный директор |
Richard Morgan
|
| Креативная команда |
Josh Baggott
|
| Креативная команда |
Sam Huckle
|
| Главный сотрудник клиента |
Matt Steward
|
| Управляющий партнер |
Andy Lane
|
| Коммерческий директор |
Phil Watson
|
| Специалист по работе с заказчиками |
Natalie Wilson
|
| Продюсер Продакшн Студии |
Jonah Werth
|
| Event producer |
Chloe James
|
| Дизайнер |
Tyler Hendy
|
| Дизайнер |
Tom Kolodotschko
|
| Менеджер проекта |
Nora Svedmark
|