Заголовок | Just a Phase |
Агентство | Rothco, part of Accenture Song |
Кампания | Just a Phase |
Рекламодатель | Soar |
Бренд | Soar |
Дата первой трансляции/Публикации | 2017 / 11 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
философия | Today, creative agency, ROTHCO, and independent national youth outreach movement, Soar, launch a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a teenager. To create awareness around the importance of this time, ‘It’s Just a Phase’ captures those moments in teenagers’ lives that everyone can relate to. However, the film turns a familiar and dismissive phrase into something more positive. Yes, being a teenager is ‘just a phase’, but it’s one of the most important phases in a person’s life. Your adult life is about to begin and the possibilities are endless. Soar believes that every teenager is brimming with potential, and through wellness workshops, can unlock that potential, leading to more confident teens and a more empathetic society. The film launched online on 20th November 2017 |
Тип медиа | Телевидение и кино |
Длина | |
Продюсер агентства | Aisling O’Dwyer |
Продюсер агентства | Karina Cotter |
Creative Director | Ste Rogers |
Копирайтер | Kate Waters |
Арт-директор | Ste Rogers |
Директор рабочей группы клиента | Emily Lyons |
Специалист по работе с заказчиками | Alan McQuaid |
Social Media | Aedaoin Coyle |
Координатор по маркетингу | Aedaoin Coyle |
Strategy | Darius Pasalar |
Strategy | Paul Hughes |
Connection Strategy | Hazel Treacy |
Connection Strategy | Sophie Burke |
Директор по маркетингу | Helen Browne |
Music | Bob Bradley |
Music | Thomas Balmforth |
Продакшн Студия | Motherland |
Director | P.O.B. |
Продюсер | Tess Bunworth |
Управляющий производством | Keith Bradley |
Assistant Producer | Louise Byrne |
Редактор | John Cutler |
Звукооператор | Will Farrell |