Taco Bell - "Happiness is the same breakfast"

Deutsch

Deutsch Los Angeles, United States

45242

Бренд: Taco Bell
Страна: United States

Рекламодатель: Taco Bell

Заголовок	Happiness is the same breakfast
Агентство	Deutsch
Кампания	Routine Republic
Рекламодатель	Taco Bell
Бренд	Taco Bell
Дата первой трансляции/Публикации	2015 / 3
Бизнес сектор	Рестораны и кафе быстрого приготовления
Слоган	the next generation of breakfast
История	Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny.That, at least, is the upshot of "Routine Republic," a riveting and surreal new Taco Bell campaign from Deutsch. A year after the agency cheekily hired a bunch of guys named Ronald McDonald to celebrate the Mexican-themed fast-food chain's first foray into breakfast, the shots at the Golden Arches are barely masked.
философия	In the three-minute centerpiece ad below, McDonald's affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation. Taco Bell, meanwhile—aided by "Blitzkrieg Bop," the universal theme song of teenage rebels in the late '70s (so perhaps an appropriate foil for a geopolitically themed bogeyman and/or Bond villain of roughly the same generation)—is the champion of non-conformists, who simply want hexagonal, instead of circular, breakfast foods. The spot even delivers the added gut punch of twisting McD's promise of happiness (on which the burger chain's advertising loves to harp) into a nefarious lie—a drab, gray, industrial (read: overprocessed) landscape (because those A.M. Crunch Wraps are surely only made with the freshest of organic, local ingredients).
Тип медиа	Печать
Больше информации	routinerepublic.com
Спецэффекты / видеоэффекты	A52 Visual Effects
Колорист	Paul Yacono
Motion Design Director	Jason Porter
Director of Integrated Production	Vic Palumbo
Редактор	Jim Haygood
Исполнительный продюсер	Marc Marrie
Управляющий партнер	Marc Marrie
Design Director	Nathan Iverson
Арт-директор	Earl Burnley
Художник огня	Hugh Seville
Иллюстратор	Paul Rogers
Routine Rules Poster	Paul Rogers
Исполнительный креативный директор	Brett Craig
Senior Copywriter	Chris Pouy
Group Account Director	Walter Smith
Director of Integrated Business Affairs	Abilino Guillermo
Senior Business Affairs Manager	Ken Rongey
CEO North America	Mike Sheldon
President Los Angeles	Kim Getty
Оператор-постановщик	Germain McMicking
Chief Digital Officer	Winston Binch
Директор	Michael Spiccia
Продюсер	Matt Johnson
Художник огня	Jesse Monsour
Креативный директор	Scott Clark
Music Director	Dave Rocco
Руководитель группы по связям с рекламодателями	Krista Slocum
Художник огня	Christel Hazard
Креативный директор группы	Tom Pettus
VP/Group Creative Director	Tom Pettus
Главный креативный директор	Pete Favat
Senior Art Director	Jeremiah Wassom
EP / Producer	Ben Scandrett-Smith
Исполнительный продюсер	Rob McCool
Художник огня	Richard Hirst
VFX Supervisor/Lead Flame Artist	Andy McKenna
Руководитель производства	Katie Overcash
Roto	Tiffany Germann
CG Artist	Joe Paniagua
CG Artist	Jose Limon
Исполнительный продюсер	Patrick Nugent
Исполнительный креативный директор	Vincenzo LoRusso
Креативный директор	Mike Goldstein
Исполнительный продюсер	Vicki Ordeshook
Brand Experience	Ashley Prollamante
Chief Marketing Officer	Chris Brandt
Brand Creative Director	Tracee Larocca
VP	Tracee Larocca
Director of Advertising	Aron North
Manager	Ashley Prollamante
Food Consultant	Carolyn Avelino
Креативный директор	Pat Almaguer
Исполнительный продюсер	Paul Roy
Продюсер	Damon Vinyard
Associate Music Producer	Eryk Rich
Дизайнер	Erin Burrell
Директор рабочей группы клиента	Katie Klages
Делопроизводитель	Kaitlin Tabar
Директор по стратегии	Colin Drummond
Group Planning Director	Jill Burgeson
Group Planning Director	Lindsey Allison
Senior Account Planner	Kelly Mertesdorf
Associate Business Traffic Manager	Missy Stella
Senior Broadcast Traffic Manager	Sarah Freeark
Управляющий директор	Mal Ward
Partner	Mal Ward
Руководитель производства	Christa Skotland
Заместитель редактора	Anil Baral
President/Managing Partner	Michael Raimondi
Художник огня	Andres Barrios
Художник огня	Steven Wolff
Художник огня	Pat Murphy
Художник огня	Chris Moore
Художник огня	Dan Ellis
Художник огня	Enid Dalcoff
Художник огня	Michael Vagliently
Художник огня	Michael Plescia
Head of 3D	Kirk Shinatni
CG Администратор	John Cherniack
CG Artist	Chris Janney
CG Artists	Wendy Klien
CG Artist	Vivian Suppa
CG Artist	Josephine Kahng
CG Artist	Ian Ruhfass
CG Tracking	Michael Cardenas
CG Tracking	Michael Bettinardi
CG Tracking	Joseph Chiechi
Анимация / 3D	Alan Chen
Анимация	Trix Taylor
Анимация / 3D	Tae-Kyu Kim
Анимация / 3D	Lucy Kim
Анимация / 3D	Jeffrey Jeong
Руководитель производства	Kim Christensen
Исполнительный продюсер	Jennifer Sofio Hall
Продюсер	Stacy Kessler-Aungst
Исполнительный продюсер	Ted Markovic
Интерактивный дизайн	Luis de Leon
Смеситель	Chase Butters
Продюсер	Anna Vegezzi
Agent	Sally Heflin (Heflin Reps)
Other	The Ramones "Blitzkrieg Bop"