New York Lottery - " Bodega Cat"

McCann New York

McCann New York New York, United States

46074

Бренд: New York Lottery
Страна: United States

Рекламодатель: New York Lottery

Заголовок	Bodega Cat
Агентство	McCann New York
Кампания	New York Lottery - Bodega Cat
Рекламодатель	New York Lottery
Бренд	New York Lottery
Дата первой трансляции/Публикации	2017 / 11
Бизнес сектор	Лотерея и азартные игры
философия	During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign.
Тип медиа	Digital
Длина	60 seconds
Звуковая дорожка	How Sweet It Is
Продакшн Студия	Ridley Scott Creative Group
VFX	A52
North American Chief Creative Officer Sean	Eric Silver
McCann New York Chief Creative Officer	Sean Bryan
McCann New York Chief Creative Officer	Tom Murphy
Исполнительный креативный директор	Mat Bisher
Исполнительный креативный директор	Dan Donovan
Creative Director	Jason Ashlock
Writer	Jason Ashlock
Creative Director	Dominick Baccollo
Арт-директор	Dominick Baccollo
Chief Production Officer	Nathy Aviram
VP Producer	Chance Bassett
SVP Executive Music Producer	Eric Johnson
Музыкальный продюсер	Dan Gross
Music Business Affairs Manager	Sam Belkin
Управляющий делами	Natalie Hernandez
Executive Account Director	Scot Beck
VP Account Director	Caroline Fuller
Руководитель группы по связям с рекламодателями	Molly Vossler
Ассистент исполнительного руководителя по учетной записи	Ellery Gitkin
VP Strategy Director	Laura Frank
Director	Jake Scott
Producer	David Mitchel
Исполнительный продюсер	Tracie Norfleet
Director of Photography	Peter Deming
Редакционный	Rock Paper Scissors
Editor	Carlos Arias
Заместитель редактора	Maria Lee
Исполнительный продюсер	Eve Kornblum
Producer	Taylor Colbert
VFX Supervisor	Patrick Murphy
CG руководитель	Andrew Romatz
2D VFX Artist	Steven Wolff
2D VFX Artist	Stefan Gaillot
2D VFX Artist	Richard Hirst
2D VFX Artist	Matt Sousa
2D VFX Artist	Kevin Stokes
2D VFX Assistant	Gabe Sanchez
3D художник	Andrew Romatz
3D художник	Tom Briggs
3D художник	Jun Kim
3D художник	Michael Cardenas
3D художник	Joseph Chiechi
Producer	Michael Steinmann
Координатор производства	Andrew Rosenberger
Исполнительный продюсер	Patrick Nugent
Исполнительный продюсер	Kim Christensen
Managing Director	Linda Carlson
Managing Director	Jennifer Sofio Hall
Artist	Julia Stone
Audio	Heard City
Звукооператор	Phil Loeb
Телекинопроекционная аппаратура	Company 3
Колорист	Tim Masick