Заголовок | No More Excuses |
Brief | There’s nothing worse than getting stood up by your buddies when you have plans to watch the game and kick back a few beers. Manchester United coach Jose Mourinho is here to ensure that it never happens again. For starters, his pep talk video strips would-be flakes of their lame excuses (no one cares if it’s raining, George!) and tagged Facebook users got personalized messages to encourage them to gather together for UEFA Champions League games. If that’s not enough, a Mourinho chatbot rewards fans with discount codes for Uber and Deliveroo.
Manchester United coach Jose Mourinho is here to ensure your friends never bail again on plans to watch a Champions League match and kick back with a few beers. His pep talk strips would-be flakes of their lame excuses while his personalized Facebook messages encourage tagged friends to gather together for the game. |
Агентство |
Publicis Italy
|
Кампания |
#ChampionTheMatch
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Рекламодатель |
Heineken
|
Бренд |
Heineken
|
Posted | Ноябрь 2017 |
Бизнес сектор | Пиво, сидр, лагерное пиво
|
История | We needed fans to take notice, so we called on one of the greatest coaches of all time, Jose Mourinho. His arrogance and charm coupled with the fact that this time he would be watching UCL from his couch, made him the perfect motivator to ensure there were no more excuses for missing match nights with friends. We took over social media and joined conversations in messaging apps with targeted content that reacted to fans' context in real-time, from rain to Valentines day. Leveraging data we generated hundreds of videos, where Mourinho dismisses excuses from around the world. Yet he also provided a solution, encouraging fans to enjoy UCL match nights like winners, surrounded by friends with Heineken in hand. No matter where you are in the world, or your situation, Mourinho reminded you that there were no excuses for missing match night, always ending with the CTA to #championthematch |
Тип медиа |
Digital
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Директор |
Guy Ritchie
|
Актер / Знаменитость |
José Mourinho
|
Менеджер по рекламе |
Gianluca Di Tondo
|
Рекламное Агентство |
Publicis London
|
Рекламное Агентство |
Publicis Poke
|
Креативный директор |
Cristiana Boccassini
|
Креативный директор |
Marco Venturelli
|
Креативный директор |
Luca Cinquepalmi
|
Креативный директор |
Milos Obradovic
|
Креативный директор |
Vinicius Dalvi
|
Копирайтер |
Claudia Illan
|
Копирайтер |
Giovanna Favoroso
|
Арт-директор |
Hugo Wahledow
|
Арт-директор |
Alice Teruzzi
|
Продюсер Продакшн Студии |
Adam Saward
|
Продюсер Продакшн Студии |
Dave Morrison
|
Продюсер Продакшн Студии |
Gareth Francis
|
Продюсер Продакшн Студии |
Jani Gest
|
Продюсер агентства |
Silvia Cattaneo
|
Международный главный креативный директор |
Bruno Bertelli
|
Стратегический планировщик |
James Moore
|
Специалист по работе с заказчиками |
Eleni Charakleia
|
Специалист по работе с заказчиками |
David Pagnoni
|
Специалист по работе с заказчиками |
Fabiola Miccone
|
Директор бренда |
Gianluca Di Tondo
|
Директор бренда |
Anuraag Trikha
|
Бренд-менеджер |
Els Dijkhuizen
|