Заголовок | Vienna strips on OnlyFans |
Агентство | Jung von Matt / Donau |
Кампания | Act against Algorithm |
Рекламодатель | Vienna Tourist Board |
Бренд | Vienna Tourist Board |
Дата первой трансляции/Публикации | 2021 |
Бизнес сектор | Пункты назначения (Страны и места) |
История | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Werner Singer |
Креативный директор | Michael Morgenbesser |
Арт-директор | Denise Danninger |
Копирайтер | David Schneider |
Motion Designer | Julian Frener |