| Заголовок | Fearless Kota |
| Агентство | FCB India |
| Кампания | Fearless Kota |
| Рекламодатель | GSK Consumer Healthcare |
| Бренд | GSK Consumer Healthcare |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | Kota is the biggest hub of the coaching centers for India's toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and pain of leaving family behind, children find themselves in a stressful environment where there is competition all around and getting a good rank is all that matters in the world. This stress leads to phobia of exams, fear of failure and ultimately depression. In some cases, it forces children to take extreme measures to end their lives. Over the years, the toll of students committing suicide has been on the increase. To do well in the exams, students must study in a stress-free environment without the fear of failure. This enables them to face the exams fearlessly. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Творческий партнер | Fred Levron |
| Главный креативный директор | Swati Bhattacharya |
| Креативный директор цифрового формата | Gayatri Sriram |
| Senior Brand Manager | vihakha Khattri |
| Креативный директор | Abhijeet Ray |
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