Заголовок | SICK BEATS |
Агентство | Area 23, An IPG Health Company |
Кампания | SICK BEATS |
Рекламодатель | Woojer |
Бренд | Woojer |
Posted | Июнь 2021 |
Бизнес сектор | Бытовая электроника и аудио-видео техника |
философия | For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app. |
Тип медиа | Дизайн продукции / Разработка |
Длина | |
Творческий партнер | Fred Levron |
Главный креативный директор | Tim Hawkey |
Исполнительный креативный директор | Elliot Langerman |
Креативный директор | Pamela Savage |
Генеральный креативный директор | Dave Adler |
Креативный директор | Eduardo Tavares |