Заголовок | In Real Life |
Агентство | BBDO New York |
Кампания | In Real Life |
Рекламодатель | Monica Lewinsky / Anti-Bullying |
Бренд | Monica Lewinsky / Anti-Bullying |
Дата первой трансляции/Публикации | 2017 / 10 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
История | Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture. |
Тип медиа | Веб-фильм |
Длина | |
Арт-директор | Bianca Guimaraes |
Директор | Win Bates |
Ассоциированный креативный директор | Roberto Danino |
Копирайтер | Roberto Danino |
Ассоциированный креативный директор | Bianca Guimaraes |