Fundacion Huésped - "Living Statistics"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Премии

9941

Это объявление является частью "ACT Responsible Collection"

Бренд: Fundacion Huésped
Страна: Argentina

Рекламодатель: Fundacion Huésped

Заголовок	Living Statistics
Агентство	Wunderman Buenos Aires
Кампания	Living Statistics
Рекламодатель	Fundacion Huésped
Бренд	Fundacion Huésped
Posted	Декабрь 2017
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	HIV statistics in Argentina are becoming increasingly more shocking. Over 120.000 people are infected, and 30% of them are not even aware of it. But people only see numbers, and never relate them to someone who has a life and a story. They also forget how important is to take care of themselves and that everyone should take the HIV test even with the smallest amount of doubt
История (оригинальный язык)	Taking advantage of the World AIDS day, “Fundación Huésped and Wunderman BA” launched a new campaign to enhance awareness and remark that the issue is still active. The campaign was based on the classic iconography of statistics and the color related to HIV. In several areas of the city of Buenos Aires, a group of volunteers dressed in red mingle among pedestrians, representing statistics of the virus. In Argentina - Out of 120 thousand people suffering from HIV, 90% became infected through unprotected sex - 3 out of 10 people are not aware that they are infected with the virus - 3 out of 10 people suffering from HIV decide to get tested at a late stage “Numbers impact per se, the image is much stronger when we realized that each, and everyone is a person with his/her own history, a life and a family. We cannot ignore this. Ignoring this, or believing that: Aids is no longer a problem, is what makes the epidemic more valid than ever," explained Leandro Cahn, Executive Director of Fundación Huésped.”
Тип медиа	Анализ ситуации
Длина	45 seconds
Генеральный креативный директор	Patán Tarazaga
Генеральный креативный директор	Dany Minaker
Креативный директор	Dario Ventura
Креативный директор	Matias Martty
Копирайтер	Leo Arnelli
Управляющий производством	Laura Martínez
Group Account Director	Mercedes Cores
Директор рабочей группы клиента	María-José Cruces
Делопроизводитель	Mariana Tesio
PR-менеджер	Daniela Tucci
Band	Salmon Osado
Продакшн Студия	LindaTv
Client’s representative	Leandro Cahn
Client’s representative	Débora Fiore
Client's representative	Alejandra Cosovschi