Almond Milk - "#APEFUEL"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

6109

Бренд: Almond Milk
Страна: United States

Рекламодатель: Blue Diamond Growers

Заголовок	#APEFUEL
Агентство	TBWA\Chiat\Day Los Angeles
Кампания	#APEFUEL
Рекламодатель	Blue Diamond Growers
Бренд	Almond Milk
Дата первой трансляции/Публикации	2022 / 3
Бизнес сектор	Безалкогольные напитки
История	From the earliest days of NFTs to today, apes have dominated the metaverse. Everyone from celebrities to brands to art enthusiasts have gone all in to catch an ape of their own with the most unique traits and attributes. While there’s no shortage of ape-themed NFTs, there hasn’t been art created specifically for the apes themselves, until now. To fuel the apes of the metaverse, today Almond Breeze is releasing its project #APEFUEL to bring banana almondmilk closer to its virtual fans. The road map is also clear. Almond Breeze is launching a total of 1,000 free NFTs, including 3 rare, randomly selected NFTs that come with a subscription for a yearlong supply of Almond Breeze Blended With Real Bananas. Five percent of each resale will be donated to Future Farmers of America to support the next generation of growers. “Almond Breeze Blended with Real Bananas is our most beloved product among our online community and we look forward to making it available as art in the metaverse. These digital apes need fuel and we’re here to quench their thirst,” says Micah Keith, Group Marketing Manager at Blue Diamond Growers for Almond Breeze. The art traits, road maps and owner perks are all crucial components of a successful NFT project. The #APEFUEL project is a collection of original art that has been inspired by the popular styles and techniques of ape NFTs and was created by TBWA\Chiat\Day LA for Blue Diamond Almond Breeze. The NFTS are available for everyone on March 16, 2022, and will be free to purchase. The waitlist will open on March 9 at almondbreeze.apefuel.io and those on the list will get early access on March 15.
Тип медиа	Веб-фильм
Длина	13 seconds
Главный креативный директор	Renato Fernandez
Креативный директор	Jeff OKeefe
Креативный директор	Bert Marissen
Head of Art	Bruno Regalo
Associate Creative Designer Director	Thiago Matsunaga
Social Creative Lead	Janni Widerholm
Дизайнер	Sydney Tomer
Junior Designer	Andrea Nazario
Директор производства контента	Anh-Thu Le
Исполнительный продюсер	Nyaze Vincent
Заместитель продюсера	Aubrey Larson
Стратег	Laura Gorder
Social Strategist	Maria Navia
Junior Strategist	Fars Woldai
Стратегический бизнес руководитель	Alison Kaplan
Руководитель группы по связям с рекламодателями	Elliott Klein
Senior Account Executive	Jordan Watkins
Account Coordinator	Keziah Zimmerman
Junior Project Manager	Shubha Chakravarty
Менеджер по делам бизнеса	Allison Fasano
Illustrator Artist	Eduardo Rosa
3D artists	Fuze Artists Reps