Заголовок | Birth |
Агентство | Havas Village Geneva |
Кампания | Rupture |
Рекламодатель | SPCA |
Бренд | Geneva SPCA |
Дата первой трансляции/Публикации | 2016 / 7 |
Бизнес сектор | Права животных / Безопасность /Прием |
Слоган | They are not always part of the plan |
История | The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice. |
философия | The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance. |
Тип медиа | Рекламный щит |
Креативное агентство | Havas Village Geneva |
Ретушер | Scan Graphic |
Медиа-агентство | mediatonic |
Креативный директор | Gabriel Mauron |
Копирайтер | Thibaud Genevois |
Арт-директор | Pierre-Olivier Gardello |
Арт-директор | Simeon Brandner |
Специалист по работе с заказчиками | Pauline Charuel |
Производство фото | Studio Carioca |