To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down…