Lucas Peon
Chief Creative Officer at The Gate London
London, United Kingdom
ЗаголовокThe Coffee Line
BriefWhat if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
Агентство
Кампания The Coffee Line
Рекламодатель Shell
Бренд Shell
PostedАвгуст 2018
Бизнес сектор Шины, аксессуары, масло, бензин, горючее
История The world needs more, cleaner energy. By 2050, the energy demand will be double current rates. It takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.;Our brief is to engage a global audience into the the critical subject of the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.
История (оригинальный язык) The world needs more, cleaner energy. By 2050, the energy demand will be double current rates. It takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.Our brief is to engage a wider audience of 18 - 45 year olds into the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.
Тип медиа Анализ ситуации
Длина
Больше информации https://www.lovethework.com/entries/510944
Креативный директор
Креативный директор
Креативный директор
Продюсер агентства
Продюсер агентства
Исполнительный креативный директор
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Специалист по работе с заказчиками
Планировщик счета
Executive Creative Director Lucas Peon
Creative Director Jonathan Terry
Creative Director Chermine Assadian
Creative Director Ferran Lopez
Creative Karim Harfoucha
Creative Joerg bredenfick
Creative Simon Sworn
Creative Kat Thomas
Account Management Sabine Knauf
Planner Olivia Johnson
Case Study Producer Jonah Werth
Creative Producer Verity de Courcy Norman
Strategy Account Director Elizabeth Mangano
Creative Content Director David Drummond
Producer Lea Chukri
Videographer Chris Talbot
Videographer Vince Camacho
Animator Jake Huddart
Copywriter Ben Graham
Entrant Company J. WALTER THOMPSON
Idea Creation J. WALTER THOMPSON
Production J. WALTER THOMPSON
PR HILL+KNOWLTON STRATEGIES
Media Placement MEDIACOM
Additional Company COLLOQUIAL

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