| Заголовок | How Do You Like Your Eggs? |
| Агентство | Energy BBDO |
| Кампания | How Do You Like Your Eggs? |
| Рекламодатель | American Egg Board |
| Бренд | American Egg Board |
| Дата первой трансляции/Публикации | 2017 |
| Бизнес сектор | Продукты питания |
| История | Americans love eggs but most people only eat them for breakfast. To get people eating more eggs, we had to get them thinking about eggs beyond breakfast. So, we created our campaign around an age-old question from pop culture, "How do you like your eggs?" Each radio spot featured a different character whose answer to that question was a reflection of their persona. Then we used radio bumpers to introduce listeners to new egg dishes by turning each bumper into an egg recipe that could be read in 4 seconds. By reframing the answer to a question we've all been asked, we were able to showcase the infinite number of ways to enjoy eggs and inspire new egg eating occasions. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор | Andrés Ordóñez |
| Креативный директор | Josh Gross |
| Креативный директор | Pedro Pérez |
| Креативный директор | Dan McCormack |
| Креативный директор | Fernando Passos |
| Арт-директор | Nick Sesto |
| Арт-директор | Hansel Quintela |
| Арт-директор | Elaine Kalvelage |
| Арт-директор | Vinh Chung |
| Арт-директор | Erin Knott |
| Арт-директор | Jaehyuk Choi |
| Арт-директор | Ryan Smith |
| Главный креативный директор | Andrés Ordóñez |
| Исполнительный креативный директор | Josh Gross |
| Исполнительный креативный директор | Pedro Pérez |
| Креативный директор | Dan McCormack |
| Креативный директор | Fernando Passos |
| Арт-директор | Nick Sesto |
| Арт-директор | Hansel Quintela |
| Копирайтер | Mark Price |
| Копирайтер | Colin O'Toole |
| Руководитель производства | John Pratt |
| Заместитель продюсера | Brittany Peskind |
| Post Production Supervisor | Becca Sita |
| Звукорежиссер | Sarah Krohn |
| Смеситель | Sarah Krohn |
| Менеджер проекта | Gabrielle Granados |
| Директор рабочей группы клиента | Liz Gruszkievicz |
| Руководитель группы по связям с рекламодателями | Abby Bridgeo |
| Planning Director | Ludwig Ortiz |
| Entrant Company | Energy BBDO |
| Idea Creation | Energy BBDO |
| Производство | Flare BBDO |
| Производство | New Ways |
| Производство | Tommy Means |
| Media Placement | Starcom |
| Chief Creative Officer | Andrés Ordóñez |
| Executive Creative Director | Josh Gross |
| Executive Creative Director | Pedro Pérez |
| Creative Director | Dan McCormack |
| Creative Director | Fernando Passos |
| Art Director | Nick Sesto |
| Art Director | Hansel Quintela |
| Copywriter | Mark Price |
| Copywriter | Colin O'Toole |
| Head of Production | John Pratt |
| Associate Producer | Brittany Peskind |
| N/A | Studio Operations |
| Post Production Supervisor | Becca Sita |
| Sound Designer/Mixer | Sarah Krohn |
| Project Manager | Gabrielle Granados |
| Account Director | Liz Gruszkievicz |
| Account Supervisor | Abby Bridgeo |
| Planning Director | Ludwig Ortiz |
| Entrant Company | ENERGY BBDO |
| Idea Creation | ENERGY BBDO |
| Production | FLARE BBDO |
| Production | WAYS & MEANS |
| PR | KETCHUM |
| Media Placement | STARCOM |
Больше работы
СМОТРЕТЬ ВСЕLight for Hope
- БРЕНД:
- Baygon
- АГЕНТСТВО:
- Energy BBDO
Give Extra, Get Extra Campaign
- БРЕНД:
- Extra
- АГЕНТСТВО:
- Energy BBDO
Sarah & Juan
- БРЕНД:
- Extra
- АГЕНТСТВО:
- Energy BBDO