Paul Marty
Executive Creative Director at Herezie
Paris Area, France, France
ЗаголовокSuperwear
Агентство
Кампания Superwear
Рекламодатель Amazon Prime Video
Бренд Amazon Prime Video
Дата первой трансляции/Публикации 2020 / 9
Бизнес сектор Другие
Слоган Protect the superpower within you
История For the release of their season 2 flagship series The Boys, Prime Video, its agency Herezie and the startup Lambs launch the SUPERWEAR: a collection of technological underwear protecting men and women from the dangers threatening their fertility.

The profits from sales will be donated to the Fertilité Stérilité Foundation (attached to the Fondation de France) to support young researchers who have chosen to conduct their research in the field of human reproduction and infertility.
философия For the release of their season 2 flagship series The Boys, Prime Video,
its agency Herezie and the startup Lambs launch the SUPERWEAR: a collection of technological underwear protecting men and women from the dangers threatening their fertility.
Проблема When you watch TV, your laptop is often positioned on your private parts, putting them in real danger (from electromagnetic waves, bacteria, heat, etc.). This can ultimately harm fertility, affecting the mobility, viability, and morphology of sperm and eggs. Produced by Lambs, a pioneer in protective clothing and thanks to their patented WaveStopper technology, SUPERWEAR have been effectively designed to protect the superpower that is in each of us. Their unique fabric containing silver thread protects against radiation, bacteria and heat increases, all factors associated with those long hours spent in front of the screen. So you can watch your favorite series in complete safety.

« “At Vought International, we have one mission: to give the world the protection it deserves. But we know, our superheroes can’t be
everywhere at once.” » Linda Derezy (Marketing Director at Vought International).

On this basis, the collection is signed in the name of Vought International (the company behind the superheroes in the series). Made up of 3 pairs of panties and 4 briefs, It’s available in the colors of the 7 superheroes from the series. To promote this capsule collection, a commercial was produced along the lines of the ones by Vought International in the series. And since SUPERWEAR is also about style, you can discover the collection’s lookbook in various fashion and lifestyle titles (Stylist, Society...) as well as via a guerilla poster campaign around Paris.

The underwear will be distributed by way of contests on the Prime Video social channels, via the dedicated platform vought-superwear.com and on albumcomics.com where it will be possible to make a donation to order one of the Superwear. The profits from sales will be donated to the Fertilité Stérilité Foundation (attached to the Fondation de France) to support young researchers who have chosen to conduct their research in the field of human reproduction and infertility.
With SUPERWEAR, get all the protective power of your favorite superheroes directly on your most private parts and devour the new season of The Boys in complete safety.
Тип медиа Рекламная продукция
Длина
Больше информации https://www.albumcomics.com/fr/756-superwear-the-boys-x-vought#anchor_list
Agency Herezie Group
CEO Andrea Stillacci
Executive Creative Directors Paul Marty, Etienne Renaux
Art Director Rodolphe Pinta
Copywriter Théo Castagné
Account Director Dimitri Boudnikoff
Account Manager Marine Chenu
Account Executives Laura Marie, Lisa Duchein
Community Manager Douglas Antonio, , Lucie Roques
TV Production Tanya Kozlova, Laureen Rigot
Brand Amazon Prime Video
Production Bandits
Directors Original Kids
Production Glitch Paris
Post-Production Bandits
Technology Lambs
CEO Arthur Menard de Calenge
COO Thomas Calichiama
CTO Gerrit Rindermann

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