Ann Rubin

Manage the Content Discipline at IBM. This includes content strategy, content creation, content management platforms, distribution, etc. Also includes managing global advertising, media planning/buying, customer references, the IBM Brand System, internal education platforms, search optimization and other content related services.

Worked on the Corporate Marketing team managing global advertising, brand expression (branding, naming, identity, merchandise), customer references, collateral, etc. on behalf of the company.

Various jobs at IBM including:
- Advertising Manager, Software Group
- Advertising Manager, Corporate
- Director of IMC, Software Group - oversaw advertising, events, branding, naming, customer reference program and other marketing disciplines/activities
- Director of IMC, Americas - oversaw demand generation programs, events, telemarketing, digital marketing, etc for a number of Divisions including software, hardware and mid market.

Managed advertising programs for Bell South Communications. Managed various campaigns for the Consumer Calling division including products/services, branding, olympics, price promotions, etc.

Oversaw strategic planning and creative development for such accounts as Procter & Gamble, AT&T and Gillette. Developed key Marketing skills.