| Заголовок | Say Moshi Moshi to Midori |
| Агентство | Ogilvy Chicago |
| Кампания | Say Moshi Moshi to Midori |
| Рекламодатель | Beam Suntory |
| Бренд | Midori |
| Дата первой трансляции/Публикации | 2015 / 12 |
| Бизнес сектор | Предварительно смешанные коктейли |
| История | Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer. The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. |
| Тип медиа | Окружающий |
| Длина | |
| Главный креативный директор | Joe Sciarrotta |
| Исполнительный креативный директор | Liz Taylor |
| Креативный директор | Sam Spratlin |
| Креативный директор | Luis Ramírez |
| Арт-директор | Gonzalo Palavecino |
| Копирайтер | Katie Rivard |
| Ретушер | Eric Gann |
| Director of Design | Gabe Usadel |
| Дизайнер | Connor Flemming |
| Дизайнер | Charlotte Petertil |
| Продюсер | Annie Larimer |
| Продюсер печати | Joan Shelton |
| Начальник планирования | Antonis Kocheilas |
| Планировщик счета | Ariel Meranus |
| Стратег цифрового формата | Liz Caradonna |
| Руководитель группы по связям с рекламодателями | Katie Wesch |
| Делопроизводитель | Sara Jacobsen |
| Production Partner | UNIT9 |
| Editing Partner | Opt1mus (Optimus) |