Заголовок | Sour |
Заголовок (оригинальный язык) | Zuur |
Агентство | TBWA\Brussels |
Кампания | Sour |
Рекламодатель | Growfunding.be |
Бренд | Growfunding.be |
Дата первой трансляции/Публикации | 2021 / 2 |
Бизнес сектор | Алкогольные напитки |
История | Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift. |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Звуковая дорожка | Brussels State of Mind - Zwangere Guy |
Продакшн Студия | CZAR |
Управление аккаунтом | Nicolas De Bauw |
Управление аккаунтом | Max Fauconnier |
Управление аккаунтом | Thijs Muësen |
Менеджер по рекламе | Frederik Lamote |
Менеджер по рекламе | Anne-Sofie Vandersmissen |
Продюсер агентства | Mieke Vandewalle |
Продюсер агентства | Elien De Brouwer |
Арт-директор | Greg Van Buggenhout |
Копирайтер | Kenn Van Lijsebeth |
Копирайтер | Thomas Driesen |
Копирайтер | Manu De Wit |
Копирайтер | Wilfrid Morin |
Креативная команда | Kenn Van Lijsebeth |
Креативная команда | Greg Van Buggenhout |
Креативный директор | Jeroen Bostoen |
Креативный директор | Thomas Driesen |
Дизайнер | Hendrik Everaerts |
Дизайнер | Olivier Verbeke |
Desktop Publisher | Axel Nédée |
Оператор-постановщик | Lieven van Baelen |
Директор | Lieven van Baelen |
Иллюстратор | Axel Nédée |
Public Relations | Anneleen Coppens |
PR-агентство | TBWA\Reputation |
Продюсер | Eurydice Gysel |
Продюсер | Ralph Durlinger |
Звук | Jan Pollet |