| Заголовок | The Garden of Music |
| Агентство | 72andSunny |
| Кампания | Find Your Wavelength |
| Рекламодатель | Amazon |
| Бренд | Amazon Amp |
| Дата первой трансляции/Публикации | 2022 / 9 |
| Бизнес сектор | Интернет услуги отдыха и развлечений |
| философия | Amp, the new live radio app from Amazon, released a brand-new campaign with 72andSunny titled “Find Your Wavelength” that introduces audiences to a vibrant, colourful world of content sharing and music discovery that puts people at its heart. “Find Your Wavelength” showcases the real humans who broadcast live radio shows via the Amp app, where creators can DJ their own radio shows at no cost alongside some of the biggest names in the industry including Lil Yachty, Josh Richards, Joe Budden, and more. Using Amp’s fully licensed music library, which is stacked with tens of millions of songs, Amp is a place to hand pick playlists, recommend music, and help users in real time discover new music from the people who inspire them. A flagship film, “The Garden of Music,” shot by director Edson Oda, known for his highly acclaimed recent film Nine Days, shows an Amp creator taking a metaphorical journey across the app. She lands in a series of magical gardens, each playing a different music style, and pauses to dance every time as she makes her way to the final scene – her own radio show – where we discover that her preferred wavelength is pretty unexpected. Accompanying the film are high visibility OOH placements in LA, New York and Boston, filled with a youthful and fresh design that combines the Amp brand colors and logo graphics with a lively, playful font that compliments the vibe and energy of Amp creators. Multiple creators will appear together on billboards, digital, wall paintings and more, introducing Amp with clear, compelling and single-minded messaging that spells out the power of the community and the possibilities within. Lines include: Find Your Wavelength, Music Picked by Humans not Robots, Live Radio Reimagined, Playlist Made with Love by Real Humans, and Play the Music you Love Live on Air. Pictures of the hosts are shot by well-known photographer Micaiah Carter and all play into a consistent visual identity for the Amp brand that will inform all the work they do down the funnel from organic social to performance media. |
| Тип медиа | Digital |
| Длина | |
| Менеджер по рекламе | Danielle Waldron |
| Менеджер по рекламе | Tiffany Chao |
| Менеджер по рекламе | Mark Wynohradnyk |
| Менеджер по рекламе | Josh Rakic |
| Менеджер по рекламе | Gaelen LeMelle-Brown |
| Главный креативный директор | Matt Murphy |
| Креативный директор | Jeff Lam |
| Креативный директор | Tahirah Byfield Edwards |
| Senior Copywriter | Reilly Baker |
| Директор по дизайну | Mike Farrell |
| Director of Production | Kate Morrison |
| Исполнительный продюсер | Leah Karabenick |
| Координатор производства | Shareef Achekzai |
| Директор группы бренда | William Nader |
| Директор бренда | James Burton |
| Group Director, Partnerships & Legal | Elsa Mitsoglou |
| Manager, Partnerships & Legal | Marty Cole |
| Директор стратегической группы | Thomas Steiner |
| Продакшн Студия | Eleanor |
| Исполнительный продюсер | Sophie Gold |
| Линейный продюсер | Jeanette Ruli |
| Оператор-постановщик | Xiaolong Liu |
| Директор | Edson Oda |
| Художник-постановщик | Tyler Evans |
| Choreography | Phillip Chbeeb |
| Choreography | Erica Klein |
| Редактор | Tobias Sumh |
| Исполнительный продюсер редакционной компании | Jennifer Mersis |
| Заместитель редактора | Quinn Else |
| Senior Post-production Producer | Kortney Rubottom |
| Sound Design and Mix | Human Worldwide |
| Музыка | Human Worldwide |
| Head of Sync and A&R | Kamela Anderson |
| Исполнительный продюсер | Carol Dunn |
| Музыкальный креативный директор | Mike Jurasits |
| Music Editing | John Christopher Barnes |
| Sound Design and Final Mix | Sloan Alexander |
| Post Producer and Engineer | Rob Suchecki |
| Компания, которая занимается визуальными эффектами | Blacksmith VFX |
| VFX Shoot Supervisor | John Shirley |
| VFX Lead | Robert Bruce |
| Наборщик | Aaron Baker |
| Наборщик | Hieu Phan |
| 3D Lead | Tuna Unalan |
| 3D команда | Jackie Liao |
| 3D команда | Michael Marsek |
| 3D команда | Nick Owoyemi |
| 3D команда | Ohad Bracha |
| 3D команда | Joshua Merck |
| CG FX Artist | Rick Walia |
| Concept Art | Sita Pawar |
| Продюсер видеоэффектов | Sam Centore |
| Руководитель производства | Perry Tate |
| Покраска | Trafik |
| Executive Producer Color | Meghan-Lang Bice |
| Продюсер по цвету | Phoebe Torsilieri |
| Колорист | Ricky Gausis |
| Ассистент по цвету | Sam Ziaie |
| Редакционная компания | The Den Editorial |
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