Заголовок | Doors |
Агентство | Clemenger BBDO |
Кампания | Doors |
Рекламодатель | New Zealand Transport Agency |
Бренд | Waka Kotahi NZ Transport Agency |
Дата первой трансляции/Публикации | 2020 / 12 |
Бизнес сектор | Безопасность дорожного движения |
Слоган | Drinking ? Don't drive. |
История | Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door. |
Тип медиа | Digital |
Длина | |
Медиа-агентство | OMD New Zealand |
Продакшн Студия | Goodoil Films |
Управляющий директор | George Mackenzie |
Исполнительный продюсер | Andrew McLean |
Оператор-постановщик | Ginny Loane |
Редактор | Stewart Reeves |
Online / VFX | Blockhead |
Колорист | Dave Gibson |
Музыка | Cam Ballantyne |
Фотограф | Steve Boniface |
Директор | Joel Kefali |