Gatorade - "G Snap Chat Dunk"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, United States

Премии

7997

Бренд: Gatorade
Страна: United States

Рекламодатель: Stokely-Van Camp

Заголовок	G Snap Chat Dunk
Агентство	VMLY&R Kansas City
Кампания	Gatorade: Super Bowl Dunk Snapchat Lens
Рекламодатель	Stokely-Van Camp
Бренд	Gatorade
Posted	Февраль 2016
Бизнес сектор	Напитки
История	For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.” Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk.
Тип медиа	Digital
Длина	34 seconds
Chief Marketing Officer, Gatorade	Morgan Flatley
Senior Director, Consumer Engagement, Gatorade	Kenny Mitchell
Director of Digital Marketing, Gatorade	Jeff Miller
Assistant Marketing Manager, Gatorade	Emily Morrison
Исполнительный креативный директор	Tony Snethen
Managing Director, Brand Planning	Ian Davidson
Креативный директор группы	Derek Clark
Креативный директор группы	Glen Scott
Креативный директор	Nick Allegri
Креативный директор	Mark Philip
Арт-директор	Jeff Schroer
Арт-директор	Austin DeJonge
Group Director	Stephanie DeCelles
Channel Supervisor	Kyle Rogers
Senior Channel Manager	Charles Gooch
Специалист по работе с заказчиками	Maggie Glenski
Social Media Supervisor, Resolution Media	Deena Fierstein
Senior Social Media Strategist, Resolution Media	Alex Schrieber