| Заголовок | Inklusion |
| Агентство | J. Walter Thompson Dubai |
| Кампания | Inklusion |
| Рекламодатель | LBCI |
| Бренд | LBCI |
| Дата первой трансляции/Публикации | 2016 / 11 |
| Бизнес сектор | ТВ/Радио программы и станции |
| История | The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo. We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор | Miguel Dianda |
| Креативный директор | Tomas Lavagno |
| Исполнительный креативный директор | Marco Bezerra |
| Руководитель производства | Heather McDonald |
| Менеджер проекта | Maria Jose Suarez Viacava |
| Арт-директор | Max Elbo |
| Региональный креативный директор | Nicolas Geahchan |
| Арт-директор | Alaa Ghazzi |
| Head of PR | Suzanne Talhouk |
| Директор по связям с общественностью | Lamis Kontar |
| Продюсер агентства | Gilbert Nahas |
| Продакшн Студия | City Films |
| Специалист по работе с заказчиками | Nadia Nahhas |
| Директор | Marc Hadife |
Больше работы
СМОТРЕТЬ ВСЕThe Good Note
- БРЕНД:
- Bou Khalil Supermarket
- АГЕНТСТВО:
- J. Walter Thompson MEA