Заголовок | Safety Screen |
Агентство | Leo Burnett Middle East & North Africa |
Кампания | Samsung Safety Screen |
Рекламодатель | Samsung |
Бренд | Samsung |
Дата первой трансляции/Публикации | 2016 |
Бизнес сектор | Бытовая электроника и аудио-видео техника |
философия | Samsung is a leading company in creating devices like tablets and mobiles. As a brand that prides itself on providing solutions through its technologies, it was fitting that Samsung used its technology in a way that could change this behavior.The app changed behavior of kids and trained them to hold screens at an appropriate distance from their eyes.Kids are spending more time these days watching content on screens. While devices like mobiles and tablets are integral to education and entertainment, there’s an increasingly problematic behavior of kids sitting too close to the screen. This can cause damage to a child’s vision. So, Samsung addressed the problem with an app called Safety Screen. It is a unique means of detecting when children are sitting too close to the screen. The screen will become blocked and only unblock when the child has moved back to a safe distance. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Bechara Mouzannar |
Исполнительный креативный директор | Andre Nassar |
Креативный директор | Saadi Alkouatli |
Креативный директор | Daniel Salles |
Креативный директор | Bruno Bomediano |
Арт-директор | Daniel Salles |
Арт-директор | Bruno Bomediano |
Копирайтер | Samer Zouheid |
Директор | Henri Bassil |
Иллюстрация | Magma Image |
Продакшн Студия | The Goodfellas |
Head of TV Production | Shereen Mostafa |
Продюсер | Maysaa Aboumourad |
Communication Director | Smita Bhardwaj |
Продакшн Студия | Clandestino |
Исполнительный продюсер | Ray Barakat |
Production Services | T-Productions |
Продюсер | Taymour Elaasar |
Offline Editor | David Zavadescu |
Online Editor | Teddy Tawil |
Grading Facility | Rez Visual |
Sound Design | Audio Boutique |
Исполнительный продюсер | Essa El Sheikh |