Nissan - "How We Heisman"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

7083

Бренд: Nissan
Страна: United States

Рекламодатель: Nissan Motor Corp.

Заголовок	How We Heisman
Агентство	TBWA\Chiat\Day New York
Кампания	Heisman House
Рекламодатель	Nissan Motor Corp.
Бренд	Nissan
Дата первой трансляции/Публикации	2021 / 9
Бизнес сектор	Автотранспорт
История	Nissan’s beloved “Heisman House” is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new – and always comical – hijinks inside the legendary Heisman House. “Heisman House is back with some of the most beloved players in what we feel is our best lineup of fan-engaging spots yet,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. “We’re connecting with sports fans whose appreciation for the Heisman House serves as the inspiration for the latest ads.” With its agency partner, TBWA\Chiat\Day New York, Nissan scoured a decade’s worth of Twitter posts referencing “Heisman House” and selected the most creative and humorous among them to serve as a basis for its latest campaign. Additionally, the Heisman House Tour will make stops at Hampton University and Tennessee State University, as part of Nissan’s expanded college portfolio that includes six Historically Black Colleges and Universities (HBCUs).
Тип медиа	Телевидение
Длина	45 seconds
Продакшн Студия	Biscuit Filmworks NY
Vice President	Allyson Witherspoon
Директор по маркетингу (CMO)	Allyson Witherspoon
Director Marketing Strategy	Erich Marx
Brand Lead	Ty Webb
Senior Planner	Jeff Simmons
Senior Planner	Arielle Lattes
Главный креативный директор	Chris Beresford-Hill
Исполнительный креативный директор	Dave Banta
Исполнительный креативный директор	Alex-Taylor Associate
Креативный директор	Phil Fattore
Senior Art Director	Alyssa Fishman
Associate Art Director Creative	Lauren Byers
Associate Copywriter	Wesley Rhodes
Исполнительный продюсер	Jessica Gardner
Продюсер Продакшн Студии	Regan Wallace
Social Producer	Amanda Kresge
Business Lead	Val Tyll
Коммерческий директор	Tony Burman
Senior Business Manager	Michelle Darnell
Управляющий делами	Raquel Devariel
Senior Strategic Planner	Melissa Panasci
Social Business Lead	Katherine Udeze
Social Business Director	Kim Harris
Social Executive Strategy Director	Tom Hyde
Senior Social Strategist	Camille Lieurance
Senior Social Strategist	Victoria Tabio
Social Strategist	Claire Miller
Senior Integrated Business Affairs Manager	Felicia Simmons
Менеджер по делам бизнеса	Rachel OMalley
Production Integration Director	Andy Galvin
Associate Director	Chris Ellis
Associate Director	Lauren Natale
Медиа-планировщик	Emily Stalcup
Управляющий директор	Scott Kavanagh
Директор по стратегии	James Sowden
Главный исполнительный директор (CEO)	Nancy Reyes
Директор	Aaron Stoller
Директор	Cam Harris
Исполнительный продюсер	Holly Vega
Линейный продюсер	Cindy Becker
Edit	Mackcut Editorial
Редактор	Nick Divers
Редактор	Brendan Hogan
Jr Editor	Megan Heard
Asst Editor	Arden Phillips
Продюсер Продакшн Студии	Gina Pagano
Послепроизводственный этап	MPC T
VFX	MPC T
Исполнительный продюсер	Camila de Biaggi
Продюсер Продакшн Студии	Elissa Norman
Sound House	Heard City
Senior Sound Engineer	Keith Reynaud
Исполнительный продюсер	Jackie James
Head of Production	John Doris
Head of Production Operations	Victoria Kreger
Head of Strategy	Elliot Bastien
Head of Production	Sean Moody
Music	Playing with the Boys - Kenny Loggins