International Communications Officer
at
Serviceplan Group | House of Communication
London , United Kingdom
| Заголовок | Forwardism Comes Home |
| Агентство | HoC Dubai |
| Кампания | Forwardism Comes Home |
| Рекламодатель | BMW |
| Бренд | BMW 7 Series |
| Дата первой трансляции/Публикации | 2023 / 1 |
| Бизнес сектор | Полный размер и автомобили класса люкс |
| философия | In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders. Serviceplan Middle East worked closely with BMW during a 6-month period to bring the creative idea for the ‘Forwardism’ campaign to life. In an electrified vehicle, CO2 emissions from the use phase are much lower, but producing battery cells or aluminium is extremely energy-intensive. The BMW Group not only wants to stop this trend, but also reverse it – and even lower CO2 emissions per vehicle by 20% from 2019 levels. BMW Group are targeting a 5% reduction in global CO2 use-phase emissions by 2030 and 40% reduction in CO2 emissions during the entire life cycle of a vehicle. Rethinking how they source and use energy is crucial to achieve such ambitious targets. Since 2019, 100 percent of electricity used for BMW Group’s Plants worldwide has been from renewable energy sources. This also includes the ground-breaking partnership with Emirates Global Aluminium (EGA), who provided BMW with aluminium using solar power. In 2021, 100 percent of solar aluminium produced by EGA was sourced exclusively to BMW Group. Aluminum is lightweight, strong and infinitely recyclable, and that is why it has an important role to play in developing a more sustainable society and making modern life possible. One key example of this is by improving the efficiency of vehicles through reducing their weight. But it also matters how sustainably aluminum is made. Solar aluminum is a step forward — it uses a natural and abundant source of energy in the desert environment to make a metal that is vital to our planet’s future. This milestone move is expected to reduce BMW Group’s carbon dioxide emissions by approximately 2.5 million tonnes over a 10-year period. The new 7 signals a new era of automotive excellence for a more environmentally-aware era. Made from aluminium sustainably sourced from the Middle East, the BMW 7 Series Sedan is inspired by a vision for the future that brings together pure elegance and multisensory entertainment, resulting in an absolute premium driving experience incorporating; Welcoming scenario “Great Entrance Moments” Crystal headlights and illuminated BMW “Iconic Glow” kidney grille Luxurious lounge atmosphere in the interior with individual My Modes Cinema experience on 31.3” Theatre Screen in the rear passenger compartment. |
| Тип медиа | Брендированный контент |
| Длина | |
| Рынок | Qatar, Saudi Arabia, Denmark, Finland, Spain |
| Управляющий партнер | Rami Hmadeh |
| Управляющий партнер | Natalie Shardan |
| Управляющий партнер | Azhar Siddiqui |
| Head of Strategy | Frances Valerie Bonifacio |
| Global Executive Creative Director | Jason Romeyko |
| Главный креативный директор | Akhilesh Bagri |
| Креативный директор | Andre Couto |
| Креативный директор | Saleh Elghatit |
| Креативный директор | Natalie Shardan |
| Арт-директор | Yasir Ali Baloshi |
| Арт-директор | Kenneth Barnes |
| Арт-директор | Kunal Gagwani |
| Копирайтер | Aashna Gopalkrishnan |
| Копирайтер | Zein Sadedin |
| Копирайтер | Karim Mroueh |
| Коммерческий директор | Karim Mroueh |
| Специалист по работе с заказчиками | Saed Shaka |
| Делопроизводитель | Tania Zebian |
| International Communications Officer | Lee Sharrock |
| Менеджер по рекламе | Ali Kherallah |
| Менеджер по рекламе | Mariam Al Rousan |
| Продакшн Студия | Boomtown Productions |
| Исполнительный продюсер | Shane Martin |
| Продюсер | Pratixa Shah |
| Директор | William Armstrong |
| Оператор-постановщик | Deon van Zyl |
| Продюсер пост-производства | Mannu Singh |
| Редактор | Nedal Ahmed |
| Компания, которая занимается визуальными эффектами | EIGHTY4 |
| VFX Supervisor | Nicolas Martinez |
| VFX Executive Producer | Olaia Casal |
| Колорист | Marc Insa |
| Музыка | Anders Vesterdahl |
| Музыка | 10db Denmark |
| Звукорежиссер | Niko Henttonen |
| Звуковой дизайн компании | El Camino Helsinki |
| Координатор производства | Haider El Saabi |
| Координатор производства | Karim Hamade |
| Координатор производства | Kim Mantua |
| Помощник производства | Xerxes Cloud Leisher |
| 1st AD | Georges Cassab |
| 1st AC | Srinivas Kusuma |
| 2nd AC | Nasar Abdul Kader |
| Line Productoin | Resolution Films |
| LIne Production | LetterGray |
| DIT | Asker Afaunov |
| Aerial Coordinator | Hatim Saleh |
| Арт-директор | Preet Kalra |
| Костюмы / Стилист | Kamal Farjallah |
| Hair and Makeup | Kat Allen |
| Location Manager | Matteo Granziol |
| Unit Manager | Gayan Gurusinghe |
Больше работы
СМОТРЕТЬ ВСЕThe Lane Change Song
- БРЕНД:
- Bridgestone
- АГЕНТСТВО:
- Serviceplan Middle East
Ramadan
- БРЕНД:
- Abdul Latif Jameel Motors (Toyota)
- АГЕНТСТВО:
- Serviceplan Experience
Change The Name, End The Stigma
- БРЕНД:
- Youth Against AIDS
- АГЕНТСТВО:
- House of Communication Zurich
The Wish (180s)
- БРЕНД:
- Penny
- АГЕНТСТВО:
- Serviceplan Campaign
The Jersey Color Swap
- БРЕНД:
- Depant GIESSEN 46ers and White Wings
- АГЕНТСТВО:
- Serviceplan Group
Protest - PROUD THEN. PROUD NOW. PROUD ALWAYS
- БРЕНД:
- Dr. Martens
- АГЕНТСТВО:
- Prettybird
Hostages of Depression
- БРЕНД:
- Dubai Science Park
- АГЕНТСТВО:
- HoC Dubai
The Wish (228s)
- БРЕНД:
- Penny
- АГЕНТСТВО:
- Serviceplan Campaign