International Communications Officer at Serviceplan Group | House of Communication

London , United Kingdom

Abdul Latif Jameel Motors (Toyota) - "Ramadan"

Serviceplan Experience

8025

Бренд: Abdul Latif Jameel Motors (Toyota)
Страна: United Arab Emirates

Рекламодатель: Abdul Latif Jameel Motors

Заголовок	Ramadan
Агентство	Serviceplan Experience
Кампания	Ramadan 2023
Рекламодатель	Abdul Latif Jameel Motors
Бренд	Abdul Latif Jameel Motors (Toyota)
Дата первой трансляции/Публикации	2023 / 3
Бизнес сектор	Легковые автомобили
История	The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates! The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location. What sets this campaign apart is its focus on avoiding cliches that most Ramadan commercials usually feature. The film showcases different characters in different Toyota vehicles, each with unique personalities and quirks, making it relatable to audiences across Saudi Arabia and the region.
Тип медиа	Телевидение
Длина	90 seconds
Управляющий партнер	Rami Hmadeh
Директор бизнес-подразделения	Ramy Abdelrehim
Специалист по работе с заказчиками	Ayman Fouda
Специалист по работе с заказчиками	Kathleen Angeles
Специалист по работе с заказчиками	Jessy Elia
Креативный директор	Saleh Elghatit
Копирайтер	Rana Ahmed
Копирайтер	Fatima Sanbaa
Руководитель производства	Ossama Elrashidy
Communications	Lee Sharrock