Graubünden Ferien - "Grandparents-PreSale"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Switzerland

Премии

4772

Бренд: Graubünden Ferien
Страна: Switzerland

Рекламодатель: Graubünden Ferien

Заголовок	Grandparents-PreSale
Агентство	Jung von Matt/Limmat Werbeagentur AG
Кампания	Grandparents-PreSale
Рекламодатель	Graubünden Ferien
Бренд	Graubünden Ferien
Дата первой трансляции/Публикации	2018 / 4
Продукт	Hotel Booking
Бизнес сектор	Транспорт, путешествия и туризм
История	The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two.
Тип медиа	Анализ ситуации
Длина	120 seconds
Креативный директор	Adrian Merz
Креативный директор	Alain Eicher
Копирайтер	Lukas Amgwerd
Копирайтер	Maren Beck
Арт-директор	Lukas Frischknecht
Арт-директор	Lukas Wietlisbach
Главный креативный директор	Dennis Lück
Директор	Lukas Waelli
Звук	Jingle Jungle AG
Иллюстратор	Amélie Jackowski
Продюсер печати	Pepe Kägi
Ретушер	Fabrizio Rutishauser
Media Relations	Michel Nellen
Accountant	Marie Vuilleumier