| Заголовок | The BulletPen |
| Агентство | McCann Worldgroup Colombia |
| Кампания | THE BULLETPEN |
| Рекламодатель | Ministry of National Education |
| Бренд | Ministry of National Education |
| Дата первой трансляции/Публикации | 2015 / 12 |
| Бизнес сектор | Государственное образование |
| Слоган | Bullets marked our past. Education will write our future |
| История | War in Colombia has been going on since 1958. With more than 6 million victims in the last 30 years, but this year with the sign of the peace agreement; education received a higher budget than war. And the Ministry of National Education wants to spread the news.Amidst the political debate, we needed the press take our side and start talking about the great things peace will bring to Colombia. We captured their attention, by turning an element of war into one of peace: The Bulletpen. And making in it the symbol of our message: “Bullets marked our past. Education will write our future” We offered it to journalists, writers and opinion leaders, Most of whom are writing and drawing with the “Bulletpen” their own idea of a Colombia in peace. And then, everybody wrote with and about it: The Mayor of Bogotá and the President of Colombian The OEA General Secretary Every single national and international communication media. |
| философия | To remind everyone that the future of our country in peace lies in education, we decided to create a unique Christmas gift, turning an element of war into one of peace. The Bulletpen. We transformed bullets into pens as a symbol of our message: “Bullets marked our past. Education will write our future” |
| Проблема | War in Colombia has been going on since 1958. With more than 6 million victims in the last 30 years, but this year with the sign of the peace agreement; education received a higher budget than war. And the Ministry of National Education wants to spread the news. Amidst the political debate, we needed the press take our side and start talking about the great things peace will bring to Colombia. |
| Результат | * National and international media coverage, from US to China, CCTV news, CNN, Deutsche Welle, The Whashintog Post, Lebanon on Time, AFP, LA Stampa Italia, AskaNews, El Mundo Spain, Telemundo International, MSN, news, Yahoo news, La Nación Chile, , Terra news and hundreds of Latinoamerican news websites. * We continue cuantificating the value generate in free press by the campaing. The Bulletpen and our message still generates more and more news from all over the world. More than 500 influential personalities including President Juan Manuel Santos and Luis Almagro General Secretary of the Organization of America States joined together to rewrite the history of the country. * Gina Parody, Minister of National Education went from been perceived as one of the worst ministers to be rank as the best minister of Colombia in a public opinion poll made in march 2016 |
| Тип медиа | Связи с общественностью |
| Длина | |
| Больше информации | www.baligrafo.org |
| Исполнительный креативный директор | Samuel Estrada |
| Креативный директор | Alejandro Bermudez |
| Креативный директор | German Camelo |
| Креативный директор | Juan Carlos Palma |
| Копирайтер | Christian Mondragón |
| Копирайтер | Alejandro Bermudez |
| Копирайтер | Leon Guzman |
| Арт-директор | Monica Beltran |
| Арт-директор | José Rodriguez |
| Арт-директор | Carlos Zarate |
| Директор рабочей группы клиента | Andres jimenez |
| Делопроизводитель | Jaime Suarez |
| Продюсер | Rossario Carvajal |
| Цифровое производство | Daniel Vergara |
| Послепроизводственный этап | Red Mosquito |
| Спецэффекты / видеоэффекты | Life |
| Производство аудиофонограмм | laika Studio |
| Продюсер | Direktor films |
| 3D-графика | Salvación Studio |
| PR-агентство | Corporativa |