Заголовок | School shooting |
Агентство | Saatchi & Saatchi Wellness |
Кампания | Take Down Gun Violence |
Рекламодатель | Concerned Citizens to Take Down Gun Violence |
Бренд | Concerned Citizens to Take Down Gun Violence |
Дата первой трансляции/Публикации | 2016 / 6 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | In case of school shooting act immediately |
История | On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. |
Тип медиа | Печать |
Главный креативный директор | Kathy Delaney |
Креативный директор | Scott Carlton |
Креативный директор | Carolyn Gargano |
Копирайтер | Scott Carlton |
Иллюстратор | Lauren Chan |