Crossroads Community Services - "The Erase Hunger Project"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, United States

Премии

11115

Это объявление является частью "ACT Responsible Collection"

Бренд: Crossroads Community Services
Страна: United States

Рекламодатель: Crossroads Community

Заголовок	The Erase Hunger Project
Агентство	Saatchi & Saatchi Wellness
Кампания	The Erase Hunger Project
Рекламодатель	Crossroads Community
Бренд	Crossroads Community Services
Дата первой трансляции/Публикации	2015 / 11
Бизнес сектор	Другие
Слоган	Help Erase Hunger
История	In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by. Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger.
философия	Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us.
Проблема	In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Результат	Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger.
Тип медиа	Веб-фильм
Длина	65 seconds
Больше информации	http://www.foryourconsideration.xyz/#/erasehunger
Главный креативный директор	Kathy Delaney
Креативный директор	Scott Carlton
Креативный директор	Carolyn Gargano
Печатная продукция	Linda Ellis
Иллюстратор	Gemma O'Brien
Продюсер исполнительного агентства	Steve Pytko
Помощник ТВ производства	Christopher Burke
Film Director	Mark Hubatsek
Film Editor	Dayn Williams
Закупщик художественного оформления	Ali Cohen
Помощник ТВ производства	Luke Gargano