Simon Lublin

Simon Lublin is a creative copywriter from Stockholm. For the past four years, he has been one of Sweden’s most awarded creatives, with over 100 international awards including wins in Cannes Lions, D&AD, The One Show and three Grand Prixes in Eurobest. He graduated from the Copywriting program at Berghs School of Communication in 2017 and was immediately hand-picked by Swedish top agency Åkestam Holst. During his four years there he created award winning and talked-about work for clients such as IKEA, United Nations, Swedish Television, Reporters Without Borders, H&M and Apotek Hjärtat. In 2021 Simon was named Copywriter of the Year in Sweden, making him one of the youngest ever recipients of the award. Recently he joined Edelman as an Associate Creative Director, where he is now creating global concepts and campaigns for some of the world’s most famous brands. With meticulousness in his craft and a belief that advertising needs to earn its space in people’s lives, Simon is always looking for the next big idea interesting enough for others to care about.