| Заголовок | Comic Relief Safety Video (2mn) |
| Brief | British Airways needed a new in flight safety video - one that people would really pay attention to. They were also keen to raise money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information was created. The video is now being seen on board, worldwide, |
| Агентство |
BBH
|
| Кампания |
British Airways safety video
|
| Рекламодатель |
British Airways
|
| Бренд |
British Airways
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
|
| История | BA needed a new in flight safety video. One that people would really pay attention to. They were also keen to try and raise even more money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information and branded entertainment was created. The video is now being seen on board, worldwide, by BA’s 45M passengers and online where it’s clocked up over 9M views to date. |
| Тип медиа |
Веб-фильм
|
| Креативный директор |
Paul Silburn
|
| Копирайтер |
AK Parker
|
| Копирайтер |
George Brettell
|
| Арт-директор |
AK Parker
|
| Арт-директор |
George Brettell
|
| Фотограф |
Jamie Cairney
|
| Продакшн Студия |
2AM, London
|
| Директор |
Becky Martin
|
| Продюсер Продакшн Студии |
Gwilym Gwillim
|
| Продюсер агентства |
Natalie Parish
|
|
Nick Crabb
|