Keith Weed

Chief Marketing and Communications Officer at Unilever

London, United Kingdom

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Building Back Better. The Future of Advertising - Keith Weed

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Keith Weed has served as Unilever’s Chief Marketing and Communications Officer since 2010, aiming to double the size of the company’s business while improving the company’s environmental and social impact. He brings significant personal influence to that job: he’s one of the most talked-about CMOs on Twitter, and one of the most engaging on LinkedIn, too.
Under Weed’s leadership, 2016 saw Unilever continue its record of innovative online engagement, with campaigns like #100PorCientoTu targeting the U.S.
Latino population and Dove’s #MyBeautyMySay, supporting a woman’s right to her own definition of beauty. The company also launched their “Bright Future” campaign, promoting their brands’ social
benefit work.
(Source Forbes)

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Люди, с которыми я работал

Sorcha Shepherd

Исполнительный продюсер

Executive Creative Director - Partner

72andSunny

Victor Hugo Jr.

Global Brand Director

72andSunny

Должности

Chief Marketing and Communications Officer

Unilever

March 2010 - В настоящее время здесь (14 лет 1 месяц)

Описание

As Chief Marketing and Communications Officer, I’m a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.

My responsibilities are aligned to support Unilever’s vision: to double the size of our business while reducing its environmental footprint and increasing positive social impact. I see sustainability as a driver of consumer-led profitable growth. I led the creation of the Unilever Sustainable Living Plan and proactively pioneer new ways of integrating sustainability into our business.