| Заголовок | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| Агентство |
Abby Priest
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| Кампания |
Adobe Stock Apparel
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| Рекламодатель |
Adobe Systems, Inc.
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| Бренд |
Adobe
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| Posted | Ноябрь 2016 |
| Бизнес сектор | Компьютерное программное обеспечение и продукция мультимедиа
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| История | Adobe Stock is a new stock photo agency. |
| Проблема | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
| Тип медиа |
Анализ ситуации
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| Креативный директор |
Oskar Hellqvist
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| Копирайтер |
Håkan Nyberg
|
| Арт-директор |
Oskar Hellqvist
|
| Фотограф |
Oskar Gyllenswärd
|
| Костюмы / Стилист |
Maria Barsoum
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| Специалист по работе с заказчиками |
Anna Fares
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| Специалист по работе с заказчиками |
Pia Roos
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| Директор рабочей группы клиента |
Andreas Morne
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| Директор рабочей группы клиента |
Sofie Gustafsson
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| Директор рабочей группы клиента |
Niklas Crona
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